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Vayner Media // social-first digital shop
 
New York City, United States, Long Island City, New York, United States, New York    Posted: Thursday, November 26, 2020
 
   
 
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JOB DETAILS
 

Strategy Director

 Overall Purpose

Strategy at VaynerMedia provides a crucial perspective on the business dynamics.  We are a human centric, culture obsessed discipline where we dive deep into audience insights, media trends, cultural shifts, & tech innovations that inform our strategic recommendations.  Our team is collectively redefining & modernizing the way our clients harness consumer & cultural intelligence, develop brand strategy & plan for attention.

 KEY AREAS OF RESPONSIBILITY

  •  Articulate data-driven insights in a logical flow in order to deliver a compelling & enlightening story to client.
  • Bring the consumers world to life through the use of qualitative & cultural mining, plus insightful synthesis of quantitative research.
  • Demonstrate strong analytical & strategic skills to help solve clients business problems.
  • Stay abreast of the competitive landscape & identify new methodologies as it pertains to data & human centered research to deliver meaningful results for our clients.
  • Evaluate creative concepts & communication opportunities & provide sound feedback and/or recommendations, as appropriate.
  • Facilitating brainstorms, workshops & ideation sessions that drive greater creativity & innovation.
  • Direct the strategic development of client presentations & other important communication; delivering clear, compelling & persuasive communications to all stakeholders.
  • Be an ambassador in the development of new insights, audience segmentation & cultural analysis that will build & clients businesses.
  • Responsible for growth & development of his/her direct reports / team by providing clear, direct, actionable & motivating feedback
  • Brief creative teams for ideation & steer / facilitate brainstorms & workshops.
  • Build & maintain client & external agency relationships.

 EXPERIENCE/KNOWLEDGE REQUIRED

  • 7-10 years with strategically building brands at a top agency, working for Fortune 500 clients - must have experience understanding the intersection of business strategy, consumer insights & digital behavior in grounding big, purposeful ideas.
  • Management experience, recognized for their ability to balance
  • Strong leadership experience & recognized for their ability to balance mentorship & empowerment of the team, with ensuring quality of strategic output.
  • Ability to review qualitative, quantitative research, & behavioral data & independently be able to dive into research tools to draw & interpret insights.
  • Ability to interact with & influence people of an organization, fostering strong cross-functional teamwork & collaborative results.
  • Strategic thinking ability with balanced analytical & creative approach to integrated marketing planning.
  • Understanding of multiple channels for communications & connections, & their role in brand & content marketing.
  • Self-motivated & demonstrates initiative in identifying opportunities, discerning a clear path forward & acting upon them swiftly.
 
 
 
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