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Peloton // connected indoor fitness cycles
Marketing, Full Time    New York, New York    Posted: Monday, August 01, 2022
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Peloton is looking for a passionate, data-driven, consumer-centric CRM analyst to join its Product Marketing organization! Reporting to the Senior Manager, CRM & Governance, this is a unique opportunity to be a part of a brand new CRM team that will support the entire Marketing organization. Were a fast-paced, action-oriented team that thrives on collaboration, making fast decisions based on data, & challenging the status quo to most effectively deploy personalized, consumer-centric communications across the consumer journey!   


  • Develop, plan, & optimize CRM campaigns through rigorous, hypothesis-driven A/B testing, using email, SMS, & push notifications to meet business goals
  • Interpret data, analyze results, develop dashboards, & insights across segments, identifying ways to improve ROI performance
  • Work across the marketing organization to define customer segmentation & optimize communication cadence, channel & messaging
  • Collaborate with data science, consumer insights & marketing analytics teams to analyze & interpret user segments & behaviors to be demonstrated in lifecycle marketing, driving automated, personalized communications 
  • Support team in building comprehensive reports & dashboards of all relevant CRM critical metrics to track & socialize performance across individual & evergreen/lifecycle campaigns
  • Employ insights based on data & an iterative testing approach to optimize campaign builds, content modules, segmentation & other testing construct
  • Work with source system partners (retail, inside sales, web, app etc.) to ensure the right customer data is being captured at all points of entry; partner with cross-functional teams on transformation of data so that its ready for use by marketing teams


  • 3-5 years of working experience in an analytical role required (Marketing & CRM preferred)
  • Experience setting up & using email/marketing automation platforms like Braze, Epsilon, SimonData, SalesForce, or Marketo
  • Advanced proficiency in at least one query or statistical analysis language: SQL, Python, R, or comparable 
  • Experience in customer segmentation, fundamental understanding of test design & analysis
  • Solid storytelling skills balanced with statistical knowledgethe ability to use a practical lens on the data, up to & including disregarding red herrings 
  • Practical, process-oriented mentality with consistent attention to detail
  • Outstanding project management skills with a proven track record in coordinating multiple projects across various teams
  • Comfortable operating thoughtfully & independently, good communication skills
  • Must be adaptable & willing to take on additional responsibilities as vital



Peloton is the leading interactive fitness platform globally, with a passionate community of 7 million Members in the US, UK, Canada, Germany, & Australia. Peloton makes fitness entertaining, approachable, effective, & convenient, while fostering social connections that motivate its Members to commit to their fitness journeys. An innovator at the nexus of fitness, technology, & media, Peloton reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, world-class streaming digital fitness & wellness content, & best-in-class fitness experts & Instructors.

At Peloton, we motivate the world to live better. Together We Go Far means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, & so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yours.

Peloton is an equal opportunity employer & committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email:

Peloton has a COVID-19 vaccination policy to safeguard the health & well-being of our employees & customers globally. All employees based in the U.S. & Canada are required to provide proof of vaccination, unless the employee has a Peloton-approved reasonable accommodation or as otherwise required by law.
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