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Rockets of Awesome reinventing how parents shop for kids leveraging tech & data.
Marketing, Full Time    New York    Posted: Friday, December 21, 2018
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Rockets of Awesome is reinventing what it means to be a modern childrens wear brand. As a digital first, direct-to-consumer, vertical brand, Rockets is forever changing the way parents shop for kids clothing. The first of its kind, Rockets is the only childrens brand built to serve both parents & kids from the digital & physical customer experiences to the clothing; every touchpoint has deep consideration for both constituents.

Rockets of Awesome offers customers a multi-channel shopping experience through e-commerce & a Subscribe & Save offering. Additional shopping channels to come as the business grows. The business model is sustainably advantaged, with a vertical supply chain & a one-of-a-kind serial founding team.

Role & Responsibilities

Based in New York & reporting to the COO, the SVP, Marketing & Customer Experience will have responsibility for building a best-in-class direct-to-consumer online business for Rockets of Awesome that educates, entertains, & drives digital revenue. She/he will own all customer touchpoints & lead a multi-disciplinary, full funnel team including business insights & analytics, marketing strategy, growth & performance marketing, brand marketing, customer lifecycle, digital product & creative. This leader will have strong cross-functional partners in apparel, engineering, merchandising & operations, & will unite the efforts of all teams to improve customer conversion & digitally-generated revenue with a data-driven, test-and-learn mentality.

Role & Responsibilities (continued)

Responsibilities include the following areas:

Leadership & General Management:

  • Lead & execute Rockets direct-to-consumer strategy. Build the infrastructure, execute against a defined roadmap, & own the digital P&L
  • Facilitate the recruitment & professional development of high caliber employees, building a winning culture of collaboration & success
  • Instill a fun, entrepreneurial & ownership-driven culture for all employees

Marketing Excellence:

  • Balance performance marketing & brand marketing cultures, build a team that does both exceptionally well
  • Implement growth marketing strategies that leverage Rockets brand strengths using content, partnerships, subscriptions, & customer lifecycle marketing
  • Build & execute a direct response customer acquisition strategy across all channels
  • Create an annual e-Commerce marketing calendar & drive the creation of digital content to coincide with it. Ensure content is always-on & tailored by channel
  • Create strategies to emotionally connect with the customer & tactics or programs that drive viral WOM customer behavior


  • Own website-generated revenue & customer conversion, employ a data-driven approach to funnel optimization
  • Lead strategy & roadmap around digital customer experience in partnership with product & engineering teams
  • Deliver a strategy that aligns with company-wide goals, strengthens the digital brand, & drives revenue
  • Grow Rockets active user database significantly in the first 12 months & develop best in class strategies for engagement & retention
  • Work with merchants to partner on visual merchandising & a merchandising assortment strategy

Role & Responsibilities (continued)


  • Develop & articulate the creative vision & visual identity for the brand across all channels & platforms
  • Provide leadership to ensure the brand stays true to its core values while still generating excitement & relevance across multiple marketing touch points
  • Develop 360 brand experiences & creative strategies that deliver on the overall marketing objectives
  • Oversee the creative development for all consumer-facing communication

Professional Qualifications

  • 10+ years of experience building profitable, multi-channel eCommerce businesses. Must have led scaling from small ($0-$20M) to multiples larger in a 2-4-year timespan
  • Prior ownership of full P&L within an ecommerce platform (marketing, digital product, & merchandising) is a must
  • Experience cultivating a highly branded online customer experience, & has led the collaboration & work within brand parameters with a Creative team
  • Sophisticated knowledge of performance marketing tactics for customer acquisition, retention, & lifecycle management with very little discounting
  • Proven success as a strong general manager, leader, & coach/mentor with organizational design, team-building, & recruiting experience
  • Highly analytical; able to make data driven decisions & establish effective metrics to approach marketing strategy & spend
  • Experience partnering with product, technology & engineering teams
  • Prior experience with a premium brand and/or retailer, or comparable knowledge of (and interest in) the space

Personal Characteristics

  • Outstanding leadership & people management skills with the ability to successfully motivate & challenge a team of talented & creative team members at all levels of the organization

Personal Characteristics (continued)

  • Action-oriented self-starter who can set strategy & drive execution with a roll up the sleeves approach. Entrepreneurial & ambitious with a can-do mentality
  • Rigorous & proven business leading skills
  • Strong conflict resolution skills, creative problem solver, & detail oriented
  • An innate love for & understanding of brand & its purpose within a commercial organization
  • Passionate about the brand with a deep appreciation for the product & understanding of the customers emotional experience
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