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Validity // data integrity & compliance solns
Sales, Full Time    Boston, MA    Posted: Friday, November 01, 2019
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About the Company

Validity is a leading provider of data integrity & compliance solutions that tens of thousands of organizations worldwide rely on to trust their data. For more than a decade, Validitys products - DemandTools, DupeBlocker, PeopleImport, & BriteVerify - have received exceptionally high ratings on peer review sites like G2Crowd, TrustRadius, & the Salesforce AppExchange. Thats because Validity empowers business & IT leaders to save time & make better decisions that drive more leads, close more deals, & confidently plan for continued growth. Validity is headquartered in Bostons Back Bay & has offices in Tampa & London.

About the Role

We are looking for that rare person who can think outside-the-box, focus big picture & lead the charge, as well as dig into the details & lead cross-functional teams to execute against plans.


  • Develop & execute measurable campaigns & demand creation programs that drive revenue through direct & indirect sales teams
  • Work with product/solution marketing to educate & enforce common campaign frameworks for the global marketing community to leverage
  • Interlock with regional field marketing & sales leadership to ensure agreement on priorities, adjusting as needed for changing market conditions & emerging opportunities
  • Partner with digital marketing to ensure that inbound traffic can be converted into leads through a best-in-class digital experience
  • Partner with marketing operations & digital marketing to implement testing methodologies to enhance the demand creation processes, including response & conversion rates & multivariate testing
  • Manage the design & execution of our nurture strategy & flows for both customers & net-new prospects
  • Work collaboratively with marketing & sales teams to develop integrated marketing plans & strategy using our sports marketing assets to acquire & retain customers
  • Juggle multiple projects in a dynamic, high-pressure environment

Required Skills & Qualifications

  • Bachelor or Masters Degree in Business, Marketing, or related field.
  • 5 or more years of B2B demand creation experience, 3 or more years of B2B digital/inbound marketing
  • Training in marketing ecosystem & demand creation methodology preferred
  • Experience building & managing a shared Demand Waterfall with sales
  • Proven record of supporting sales to meet or exceed pipeline & revenue targets
  • Excellent communicator with proven ability to clearly convey complex ideas & data in written, presentation & spoken formats to a variety of audiences
  • Experience creating & implementing proven successful, seeding, demand creation, lead nurturing & pipeline acceleration programs
  • Team player with cross-functional project leadership skills
  • Demonstrated skills in positioning & differentiating products & services
  • Highly motivated individual who thrives in a fast-paced team environment & is adaptable to changing market & organizational requirements
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