Part of TripAdvisor, TheFork is the leading European restaurant booking platform, providing an online & mobile service to internet users to find, select & book restaurants.

TheFork connects restaurants & diners via TheFork (website & application), as well as through TripAdvisor. Users can easily select a restaurant according to their own criteria (such as the localization, type of cuisine, restaurant type & average price), consult their reviews, check real-time availability & instantly book online. For restaurants, TheFork provides a software solution, TheFork Manager, which enables restaurants to optimize reservation management, streamline operations & ultimately improve service & revenues, following Yield Management principles of price variability relative to time, a practice used successfully in the travel & hotel industries.

Within the Central Marketing team, the Acquisition & Partnerships department is in charge of growing TheForks user base & increasing the engagement of existing users through all digital channels (SEA, App campaigns, Paid Social etc.) & strategic partnerships (Google, Facebook, Apple) for all TheFork geographies.  In the day-to-day, this team is strongly interfaced with several other functions amongst which (i) marketing teams from local markets, (ii) central functional teams (Data, CRM, Brand), & (iii) key partners (Google, Facebook, agencies)

Reporting to the Head of Acquisition & Partnerships, you will define SEA strategy to bring campaign performance to the next level. You will liaise with the local marketing teams to define the relevant actions & monitor the performances (bookings, new customers, ROAS). You will evolve in a fast-pace environment & a performance-driven business which will require you to be flexible & agile.

What you will do:

• Manage large multi-national SEA (set-up, monitoring, optimizations)
• Lead the SEA campaigns roadmap & identify growth opportunities, coordinating team activities
• Define & reach the objectives in term of users acquisition & bookings generated 
• Communicate results, optimizations & new initiatives internally with the main stakeholders (management, local marketing team)
• Manage the monthly budget & make strategic budget allocation recommendations
• Analyze data to identify actionable insights 
• Challenge the statu quo, always test new strategies
• Work collaboratively with other teams (local team, data, tech) to improve tools & processes
• Lead the partnership with Google & other key partners  
• Stay abreast of the latest developments in SEA

Who you are:

• 5-6+ years of experience in SEA 
• Experience with large marketing budget management
• Very good presentation & communication skills, both written & oral 
• Structuration, synthesis & formalisation capacities
• Very good project management skills
• First experience of team management & good leadership skills
• Perfect knowledge of Google search & tracking tools (SA360, Google Ads, Google Analytics, GTM)
• Analytics & performance-oriented
• Thrives in a collaborative international environment
• Teamwork & solution-driven oriented
• Humble & positive mindset, eager to learn
• Fluent in English, another language is a plus 

#LI-LD2