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HelloFresh // meal kit delivery
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Title: Senior Manager, Digital Marketing

As Senior Manager of Digital Marketing, you will drive a roadmap supporting HelloFresh, EveryPlate, Green Chef & Factor for our Performance Acceleration team scaling our digital presence by actively testing platform first paid social, display & video ads across Meta, TikTok, ad networks/DSPs, GDN, YouTube & highly targeted endemic Display placements. Furthermore, you will embody a growth mindset driving repeatable & scalable results across key digital channels across multiple brands.

Our ideal candidate will have broad visibility across the business as well as the global HelloFresh Community & will collaborate daily with peers in Growth, Brand, Creative, Product, Finance, & Analytics. This is a high performance/high impact role driving incredible growth at HelloFresh working across the Growth Organization. 

The Role

In this role you will work closely with the Sr. Director of Performance Acceleration, brand, creative & GMs across HelloFresh, EveryPlate, Factor & Green Chef to increase our creative performance capabilities & scale the businesses. In order to be successful in this role you will have to show a strong entrepreneurial attitude as you will be wearing many hats at once. Additionally, you will work across a variety of different business & growth marketing topics to help formulate the strategy to continue the brands growth & to ensure the ambitious goals are met. Its an exciting role that will develop you as a future leader in the D2C growth space as well as be a part of the growth of one of the biggest meal kit businesses in the world.

Our ideal candidate is a strong communicator, knows how to build & scale complex marketing campaigns across the purchase funnel, has worked with Product & Analytics Teams to drive growth, thrives in matrixed environments, & effectively executes cross-functionally to achieve results. 

You will...

  • Have ownership of a substantial marketing budget & optimize the mix accordingly to achieve company targets
  • Help define our creative innovation & paid social strategy & effectively communicate across key stakeholders & executives to ensure its implementation.
  • Be a product owner of our Creative Innovation pod & partner with the creative team to make sure all performance marketing creative assets are built effectively as well as gather learnings to improve them
  • Develop, recommend, & execute marketing campaigns across a variety of paid & organic channels
  • Develop, manage & own the tactical roadmap of initiatives to scale conversion volume & improve CAC
  • Own overall goals, metrics & reporting for all campaigns.
  • Collaborate with teams spanning across Customer Acquisition, Analytics, Product Marketing & Business Development functions
  • Partner with the data team to help define the measurement strategy, roadmap & top of funnel investment
  • Define the role of partnership & business development in achieving our growth goals
  • Work with other senior members of the marketing team to define the role media plays in building a best-in-class brand
  • Identify new opportunities & emerging channels to help grow our business & brand

You are...

  • Obsessed with growth & building things while not being afraid to get your hands dirty
  • Someone with outstanding organizational skills, project management skills, & a keen ability to multitask & prioritize
  • Persistent & have bias-to-action with a track record of performance
  • A natural leader who is comfortable working in an agile, fast-paced environment 
  • Able to balance creative thinking & analytical acumen
  • Able to think both strategically as well as be able to change direction quickly
  • Proactive & enjoy coming up with new ideas & can explain your rationale
  • A marketing strategist & can derive insights, recommendations & action plans from qualitative market trends, consumer feedback, & large data sets
  • A collaborative partner with a can-do, positive attitude that is solution-focused

At a minimum, you have...

  • 7+ years of professional experience with real & consistent results in a performance marketing or highly commercial role
  • Proven background working with ecommerce and/or subscription business models & experience building & presenting marketing business cases (brand side or agency)
  • Project management experience & ability to see complex projects from beginning to end
  • Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV)
  • Tactical experience working across a variety of digital & offline channels 
  • Experience with Analytics & Product Marketing, ability to collaborate with stakeholders in these teams & across the business both locally & in remote offices
  • A strategic mind & can derive insights, recommendations & action plans from qualitative market trends, consumer feedback & large data sets 

Youll get...

  • Competitive salary, 401k with company match that vests immediately upon participation, & company equity plan based on role
  • Generous PTO & parental leave of up to 16 weeks
  • Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment
  • Tuition reimbursement for continuing education
  • Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor_)   
  • Access to 6 different Employee Resource Groups (ERGs) including those for minorities, women, veterans, parents, & LGBTQ+
  • Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is growing exponentially year over year
New York Pay Range
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