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Critical Mass // digital experience design agency
Toronto    Posted: Tuesday, March 02, 2021
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As a Social Strategist, you are a great communicator who is fluent in social platform capabilities, individual content form factors, & best practices. Youre on top of culture, memes, GIFs, trends, & social tools to provide strategic leadership to clients & multidisciplinary teams on anything within the social space. Most importantly, you are a sponge who thrives on change with a hunger to keep learning.

You will:

  • Develop strategic & measurable social & digital programs.
  • Maintain a projects strategic approach within budget.
  • Collaborate seamlessly with creative & media teams to develop groundbreaking social ideas & executions.
  • Craft creative briefs for social to educate & guide creative teams on content & social media best practices.
  • Mine behavioral & creative insights to translate creative strategies into the social space
  • Collaborate with agency partners to develop integrated marketing programs.
  • Identify research needs, synthesize data, compile results, present findings, & recommend actionable strategies & tactics.
  • Monitor, analyze, & report on client program metrics & online conversations, incorporating KPIs across paid, earned, shared, & owned media.
  • Identify & curate actionable, quality, & usable user generated content.
  • Understand the dynamics of the clients business to identify business opportunities.
  • Drive innovation & delivery for the client.
  • Stay on top of online media & industry trends to optimize programs & strategies.

You have:

    • 3-5 years working with social media in strategic roles.
    • Savviness & experience working across multiple time zones.
    • A succinct storyteller.
    • Social Media monitoring & analysis experience able to read the numbers & turn them into insights & next steps.
    • Excellent organizational & attention to detail skills to navigate & capture direction from various audiences.
    • Excellent communication skills to articulate ideas & concepts in written & presenting.
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