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Critical Mass // digital experience design agency
Marketing, Internship    Chicago    Posted: Thursday, March 25, 2021
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The principle goal for the Marketing Science Intern will be to diligently execute the day-to-day activities required to maintain a marketing science program & to assist in developing innovative products & deliverables. The major objective is to perfect existing skills, learn & understand new measurement methods & tools

This 12-week internship commences May 25, 2021.

 You Will:

  • Use web analytics, social, survey, & mobile measurement tools
  • Develop tagging requirements, test & perform data quality assurance
  • QA, identify issues, document & debug code & software issues working with Tech team
  • Develop & test campaign tracking codes (collaborating with other agencies when necessary)
  • Use Excel, Tableau, or DW/BI reporting system management
  • Test software management & develop testing strategies
  • Develop & analyze segmentation data, social media data, survey responses, market share information, web behavioral analysis
  • Generate reporting & analysis, interpreting web analytics
  • Use statistical analysis / data science tools like R, Python, or SPSS
  • Analyze site traffic, search, & e-commerce analysis
  • Have experience with A/B or multivariate testing results analysis
  • Assist in analysis presentation development (story telling with data), internal & client team presentation of analysis

You Have:

  • Post-secondary degree; statistical based degree a plus
  • An interest in digital marketing & how organizations use social media in their campaigns
  • Proficiency with Excel
  • Excellent attention to detail & naturally strong memory
  • Experience using the scientific method
  • The skill of learning
  • Active listening skills
  • Solution-oriented thinking capabilities
  • Good communication & writing skills

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