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Adyen // global payments soln for business
Marketing, Full Time    Amsterdam    Posted: Wednesday, January 15, 2020
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This is Adyen

Speed is the foundation of our company. We think fast. We work fast. We launch fast. Our merchants demands shape our development path, & we never stop until the job is done. Were creating our own path, with a global team driving sustainable growth. We dont do hierarchy, egos or boundaries. Not possible is not in our vocabulary freedom is. This is who we are: honest, direct & always bringing an element of fun into our work. If youre ready to join the power of fast, keep reading.

Lifecycle Marketing Manager

We are looking for a hands-on Lifecycle Marketing expert based in Amsterdam, to develop nurture programs to drive both acquisition & retention strategies. The ideal candidate will strike the right balance between having a strategic vision for the customer journey touchpoints & not being afraid to roll up their sleeves to get things done.

What youll do

  • Develop a deep understanding of the Adyen customer journey, leveraging existing insights while continuously experimenting & validating, across our different personas & segments;
  • Identify opportunities in the overall funnel (prospect to customer) to develop robust, data-driven communication strategies to drive higher conversion rate, velocity & revenue;
  • Work closely with Marketing & Sales Operations to set up & optimize any necessary segmentation & automation mechanisms needed to execute nurture programs;
  • Work closely with our Product Marketing, Sales & Account Management teams to ensure the right rules of engagement are in place for sending communications to prospects & customers;
  • Collaborate with Content & Design to develop copy, creative & assets;
  • Partner with local marketers to localize your nurture programs & impact funnel conversion in their regions;
  • Explore potential new channels for nurturing based on our understanding of target audience habits (in-app, SMS, direct mail, etc.).

Who you are

  • You have 3-5 years of CRM/Lifecycle Marketing experience;
  • You are up-to-date on the latest innovations & best practices for nurture programs, with experience with Marketo & Salesforce being a plus;
  • You have a strong affinity for data, with deep experience in conversion optimization & A/B testing, always looking to results to measure impact & optimize your programs;
  • You are a self-starting & self-motivated contributor whos comfortable navigating uncertainty while delivering excellence;
  • You are a strong collaborator & communicator, comfortable managing a variety of stakeholders from Marketing & Sales to C-suite, & prioritizing & executing on whats best for the business;
  • You like to have fun!

Who we are

Adyen is the payments platform of choice for many of the worlds leading companies, providing a modern end-to-end infrastructure connecting directly to Visa, Mastercard, & consumers' globally preferred payment methods. Adyen delivers frictionless payments across online, mobile, & in-store channels. With offices across the world, Adyen serves customers including Facebook, Uber, Spotify, Casper, Bonobos & L'Oreal.

Ready to meet us?

If this role looks like your next challenge, apply by clicking the below link. We cant wait to meet you!

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