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Axios // news, media & analysis
 
Marketing, Full Time    Arlington, VA // New York City    Posted: Thursday, February 11, 2021
 
   
 
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JOB DETAILS
 

Quick Take: Axios is a growth-stage startup dedicated to providing trustworthy, award-winning news content in an audience-first format. We are hiring an Associate Director, Growth Marketing!

Why it matters: The Associate Director of Growth will lead growth marketing campaigns for our podcasts & app. This role will develop & execute a best-in-class marketing program to acquire & retain our podcast listeners & app users. A successful candidate will understand the companys growth goals & needs, & be able to think through strategies to help retain & engage with both new & existing subscribers.

Go deeper: As part of the Growth team at Axios, youll be managing the marketing program for our podcasts & app. Your responsibilities will include:

  • Planning, managing & executing growth marketing programs for podcasts & app
  • Oversee objectives of acquiring new downloads & engaging our current listeners & users in collaboration with rest of Growth team
  • Collaborating with our podcast partner & EP to promote our podcast on various marketing channels, including our own platforms, partners platforms & other shows
  • Partnering with Tech/Product team to optimize acquisition & engagement of our app users & subscribers
  • Developing messages & working with Design on creative assets for various marketing channels
  • Reporting campaign progress, presenting data-driven insights & recommending next steps to improve acquisition & retention
  • Collaborating with Editorial, Product, Technology, Analytics & Design teams, on podcast & app initiatives

The Details: Ideal candidates will embody an entrepreneurial spirit, a passion for Axios mission & have the following skills:

  • Exceptional collaboration skills
  • Experience working on a podcast is a must
  • Keen interest in media or a subscription business
  • Strong analytical skills & a knack for using data to make decisions
  • Excellent communication with strong project management skills
  • Experience working with external & internal partners is preferred
  • Independent & creative thinker, & ability to take initiative & make things happen
  • Passionate about providing the best customer experience for a subscription product

Dont forget:

  • Competitive salary
  • Health insurance (100% paid for individuals, 75% for families)
  • Primary caregiver 12-week paid leave
  • 401K
  • Generous vacation policy, plus company holidays
  • Company equity
  • Commuter & cell phone benefit
  • A commitment to an open, inclusive, & diverse work culture
  • Annual learning & development stipend

Additional pandemic-related benefits:

  • One mental health day per quarter
  • $100 monthly work-from-home stipend
  • Tele-mental health services 
  • OneMedical membership, including tele-health services 
  • Increased work flexibility for parents & caretakers 
  • Access to the Axios Family Fund, which was created to allow employees to request financial support when facing financial hardship or emergencies 
  • Weekly company-sponsored exercise & meditation classes 
  • Virtual company-sponsored social events
 
 
 
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