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Taboola
discovery platform for publisher sites
 
Marketing, Full Time    New York City    Posted: Wednesday, July 10, 2019
 
   
 
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JOB DETAILS
 

Taboolas Digital Marketing & Social Media Specialist will drive the success of our global social media, web, & digital media channels. Youll work across social networks & website properties to drive brand awareness & engagement with our audience.

Youll design branding campaigns (both paid & organic), conduct media buying across digital channels, craft social media posts, manage our social media communities, create videos, identify & engage influencers, track & optimize social media metrics, & more!

Our ideal candidate will be an enthusiastic social media & digital marketing specialist with knowledge & experience operating in B2B technology markets.

In this role you will:

  • Design, execute, optimize & measure social media & content campaigns (organic & paid) in order to support branding efforts.
  • Design, execute & measure paid media campaigns across other search, display & discovery channels, including Taboola.
    • Inform future investment strategies with weekly reporting, including CPC, CPM, viewability, etc.
  • Partner with design, PR, geomarketing, product marketing & acquisition teams to deliver top tier online experience.
  • Use social listening tools to generate insights, fuel social conversation.
  • Craft manage multi-channel communications on Twitter, LinkedIn, YouTube, Facebook & Instagram, supporting our global teams.
  • Engage in conversations in forums & community groups, monitor social media platforms, discussion forums to engage in conversation
  • Execute & optimize the publishing of online blog & resources content
  • Use web marketing techniques, SEO optimization & other tactics to increase visibility, engagement, & loyalty & traffic across web & social channels
  • Continually test posting & content strategy to determine the optimal approach to reaching & engaging various segments of our target audiences
  • Monitor & report on ROI metrics showing impact & alignment with overall marketing, sales & business objectives (including social media, email, blog & resources)

About you:

  • 2-4 years experience in digital marketing, social media, & web preferably in B2B organization
  • Bachelors degree in marketing, creative writing, journalism (or similar discipline) or equivalent work experience
  • Experience with organic & paid channels on LinkedIn, Twitter, Facebook, & Instagram; & social management tools (ex. Buffer)
  • Experience managing paid media / media buying for branding campaigns including social, PPC, SEO & affiliate programs
  • Wordpress whiz, basic HTML & Drupal skills preferred
  • Experience working across global / international teams preferred
  • Lightweight creative skills with photoshop, illustrator or other design tools preferred
  • Strong creativity & passion for creating responsive, interesting content
  • Strong organizational skills with sharp attention to detail

Taboola is an equal opportunity employer & we value diversity in all forms. We are committed to creating an inclusive environment for all employees & believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, & business need.

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