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Tripadvisor // enabling travelers to plan & book trips
 
Sales, Full Time    New York City    Posted: Thursday, December 02, 2021
 
   
 
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We believe that we are better together, & at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, & experiences, so we can collectively revolutionize travel & together find the good out there.

We strive to create an accessible & inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at greenhouse@tripadvisor.com

TripAdvisor is the worlds largest online travel site, visited by on average 490 million travelers each month. We are here to inform & assist travelers throughout their entire travel journey & own deep relationships with an incredibly valuable audience of travel intenders.

In this role you will support the TripAdvisor global sales organization tasked with finding the best, most compelling stories to support TripAdvisors sales efforts for top-tier marketing partners. This person will be responsible for synthesizing & delivering compelling insights & visualizations that support our business, designing & delivering advertising effectiveness studies, developing category trend reports & managing custom research for TripAdvisors premiere clients. 

Who You Are

  • A data-driven problem-solver you love digging through data & research to find actionable insights & patterns that might benefit TripAdvisor & our clients

  • A trusted teacher & presenter youre at your best when standing before an attentive audience & showing them the clear, actionable findings you just discovered in your recent analysis

  • An adept digital storyteller you can transform insights into a compelling data-driven story to fuel digital marketing partnerships for TripAdvisors clients

  • A collaborative team-player you are highly self-motivated & thrive whether working on your own or with other bright professionals who can provide valuable perspectives, insights, & expertise

Key Responsibilities

  • Support the day to day research & analytics needs of the TripAdvisor Sales organization

  • Respond quickly & accurately to research requests from the sales team using syndicated data tools along with TripAdvisors own in-house user measurement tools

  • Maintain a research database of key data points, facts, & insights for the Sales team to readily access

  • Keep the global team up to date on the latest industry trends, acting as a subject matter expert at whats going on in the world of online media

  • Partner with other members of the research team on larger research initiatives such as content insights, trend reports, & general thought leadership

  • Leverage TripAdvisor worldwide user data & syndicated resources to produce compelling findings on clients digital marketing campaigns that prove ROI & drive renewal

  • Proactively bring new ideas & ways TripAdvisors extensive data can be used to further strengthen client relationships

  • Develop & execute on ad effectiveness studies that prove the value of a clients investment on the Tripadvisor platform, driving renewal 

You Are

  • Passionate about travel & the business

  • Strongly analytical, with an insatiable curiosity, & adept at problem solving through data storytelling

  • Keenly attentive to detail, task-driven with the ability to produce key deliverables & hit important deadlines in a fast-paced environment

  • An analytical thinker motivated by intellectual curiosity to learn & understand the latest ideas & methodologies in digital marketing analytics

  • A highly motivated self-starter capable of moving multiple projects forward independently with a manager located remotely

  • Adept in analysing data, identifying insights & developing them into compelling presentations

  • Innovative & on the lookout for information, developments & market news to help the team sell more effectively

  • Able to learn tools quickly & to dig deeper to discover new & better ways of surfacing insights to TripAdvisor & our clients

  • Passionate about working in a dynamic, collaborative fast paced environment that requires flexibility & the ability to manage multiple priorities on an international team

Requirements

  • Bachelors degree or above

  • Background in basic quantitative research and/or analytics a must, in either a digital marketing agency/publisher setting or in academia

  • Deep understanding of the advertising media landscape across digital, mobile, social, & video

  • 2+ years of experience with syndicated media research tools (e.g. MRI, comScore, SimilarWeb & ListenFirst), web analytics tools (e.g. Google Analytics), & third-party research platforms (e.g. Mintel, eMarketer) preferred

  • Excellent spoken/written English, with a strong working knowledge of other major languages also preferred

  • Experience with PowerPoint, Google Slides, KeyNote & Excel

  • Travel industry experience or other related field preferred

  • Experience with SQL a strong plus

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