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Hiring Manager: Caitlin Magat

Recruiter: Gregory Allen

The Demand Generation Campaigns Manager, Teams will be responsible for owning, defining, & leading digital acquisition & growth strategies for pay-as-you-go & enterprise customers. You will apply your deep experience in growth strategy, experimentation, funnel optimization, performance marketing, & product positioning to drive a new audience to try & buy Cloudflare for Teams. As a data-driven, highly analytical, & effective cross-functional leader, youll be responsible for the strategy & execution of global marketing initiatives focused on acquisition, engagement, retention, & growth. 

This is a highly visible role within the greater Cloudflare organization responsible for setting & executing demand generation strategy for a fast-growing product suite. In this role, you will report directly into a product organization, but work closely with demand generation & customer expansion marketers across the company. 

What you'll do

• Own, define, & lead strategies for growing revenue for Cloudflare for Teams. 
• Acquire new self-service customers & expand existing self-service customers via email marketing, in-product activations, PPC, & other channels.
• Acquire new enterprise customers via webinars, content syndication programs, Account Based Marketing (ABM), & email marketing.
• Lead multi-channel paid marketing efforts including PPC & content syndication. 
• Lead organic/owned marketing efforts including SEO & social media.
• Drive email marketing programs to prospects & customers.
• Align & coordinate resources across Marketing, Product & Sales. 
• Drive an aggressive experimentation approach. 
• Provide day-to-day, organizational-wide visibility into performance dashboards & metrics. 
• Help refine the personas of pay-as-you-go & enterprise customers via user research. 

Examples of desirable skills, knowledge, & experience

• BS/BA degree. 
• 5+ years of experience leading growth strategy or demand generation at a B2B SaaS company, ideally with a self-service or trial offering.
• Experience running digital marketing programs that target an audience of IT & security decision makers is preferred. 
• Track record of driving growth & engagement in SaaS. 
• Ability to effectively influence both internal & external stakeholders across all levels of the organization
• Highly analytical & data driven; able to personally dive deep into performance data to understand trends, variances, opportunities & threats
• Strong written & verbal communication skills with the ability to deliver simple & actionable analysis
• Experience engaging with Product teams to help define product, pricing, & packaging requirements for online users