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Critical Mass // digital experience design agency
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The Paid Search Strategist is responsible for managing the creation, execution & optimization of Paid Search accounts, & acting as the day to day Paid Search contact to all assigned clients. This individual provides expertise in campaign optimization & setup, works with the Search Supervisor to develop strategic guidance, develops search engine relationships & is regarded by the client as an expert in Paid Search operations & is a trusted advisor on SEM. The Paid Search Strategist serves as a member of the core Critical Mass Marketing & Media team, which partners with a client or clients in tandem with the Account Management team. The Paid Search Strategist is responsible for maintaining client satisfaction in regards to Paid Search goals, communication of those goals & education of future priorities & opportunities.
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