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Casper // sleep startup focused on mattress
Marketing, Full Time    New York    Posted: Tuesday, September 28, 2021
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Looking for a job to get you out of bed?

Casper is seeking a Manager to join the Brand Marketing Team. This is a critical role within the marketing organization & serves as the bridge between many internal & external partners to drive our business. There is a tremendous opportunity for the right individual to grow & learn within the role, with direct exposure to senior leaders within the organization.

The Brand Manager is responsible for leading & executing marketing programs that will drive traffic to our site, foot traffic to retail stores, sales, & repeat sales.  The brand team sits across the marketing organization, driving cross-functional marketing strategy & developing full funnel campaigns to grow the business. 

The ideal candidate is a strategic & creative thinker, highly detail-oriented & organized with experience in brand strategy or campaign management. Were looking for teammates who are curious, goal-oriented, collaborative, & excited to drive Caspers mission forward.

Casper ( was created to re-imagine sleep from the ground up, beginning with its obsessively engineered, outrageously comfortable mattress. All of Caspers sleep products including its pillow, bedding, & furniture are developed in-house by the companys award-winning R&D team in San Francisco. Casper was named one of Fast Companys Most Innovative Companies in the World & its eponymous mattress was crowned one of TIME Magazine's Best Inventions.

We are deeply committed to building a diverse & inclusive workforce so that we represent all those who dream big equally.

When youre not catching zzzs, this is what youll do

  • Lead overall brand campaign development & 360 marketing campaigns that drive traffic & sales
  • Lead the development of campaign briefs, working with consumer insights, analytics & growth marketing to leverage data & determine campaign goals
  • Manage end-to-end campaign development, working closely with cross-functional teams to ensure projects stay on track & on strategy 
  • Support ongoing performance reporting, optimizing evergreen campaigns & using learnings to inform future initiatives
  • Partner with the creative & growth marketing teams to establish creative best practices
  • Collaborate with ecomm & growth teams on promotional strategy, messaging & execution
  • Act as client contact to agency partners, overseeing campaign development, production & delivery
  • Own legal & finance workstreams for all integrated marketing initiatives

Our dream candidate is... 

  • The successful candidate will work extremely well with others, always act with a sense of urgency, provide creative solutions, & be able to manage multiple priorities at once
  • Minimum 3 - 5 years work experience on a marketing or agency team or in a brand strategy role.  Previous DTC or retail experience is a plus.
  • Hungry, competitive, passionate self-starter with great attention to detail 
  • Energetic, enthusiastic, & has a get it done attitude
  • Loves being the go-to person & thrives in a fast-paced environment
  • Proven experience managing full project lifecycle through to implementation, including managing cross-functional teams, project timelines, & task deadlines
  • Bachelors degree
  • Strong creative judgement in evaluating campaign ideas against marketing briefs
  • Excellent interpersonal skills with ability to influence & build strong working relationships at all levels
  • Strong analytical skills with experience monitoring performance & optimizing campaign creative

The syrup on your waffles

  • Participation in our HQ bonus program for some splurging & equity so that youre part of the Casper family.
  • Medical, vision, & dental insurance to help you with those coughs or cavities (too many waffles...)..
  • Wellness programs like cash incentives for tracking sleep & fitness, credits for your favorite studios & in-office activities
  • Unlimited vacation policy.  If you need time off just take it; we trust you!
  • Hybrid work schedule, some days in the office & some working in the coziness of your own home
  • A full gifted bed set when you join & product discounts for friends & family!


If you dream about this stuff this job is probably right for you.  We look forward to learning more about you!

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