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Rue La La // e-commerce destination for private sale boutiques
 
Marketing, Full Time    New York City    Posted: Monday, May 09, 2022
 
   
 
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JOB DETAILS
 

Note: This role can be based in Boston, NYC or fully Remote.

The Role: Marketing Manager, Display

Rue Gilt Groupe is seeking a Marketing Manager, Display to focus on significantly scaling our paid acquisition investment in order to accelerate member growth for our Ruelala & Gilt brands. Operating in a fast-growing, dynamic e-commerce culture, you will have a direct & high impact on Rue Gilt Groupes overall customer acquisition marketing & growth strategy.

As the Marketing Manager, Display, you will flex both your entrepreneurial creative right brain & analytical left brain driving efficient revenue growth while expanding your exposure to technology, media, advertising, retail & fashion. Best of all, you will have plenty of opportunities to collaborate cross-functionally, stretch your skills, & focus on your professional development with the support of a team of experienced marketing leaders.

What youll do:

  • Own & optimize a multi-million dollar Display ad spend, focused on acquiring new customers to Ruelala & Gilt while achieving efficiency (LTV/ CAC) goals 
  • Lead strategic testing into existing & new Display vendors to deliver step function efficiency & scale of acquisition program
  • Partner with innovative digital marketing companies to utilize new tools, techniques & advertising strategies.
  • Collaborate effectively with internal stakeholders across Marketing, Creative, Product Management, Technology & Merchandising to achieve business results 

About you:

At Rue Gilt Groupe, diversity enriches our passion, collaboration, kindness & innovation. Were committed to fostering an inclusive environment where every Associate is empowered to learn, grow & bring their full self to work. Even if you don't check off every qualification in the job description, that's okay. We encourage you to apply to any role that excites you & sparks delight! We can't wait to learn more about you.

  • 5 years experience in Performance Digital Marketing, with 3+ years in Display 
  • BS/BA in Marketing, Business, Economics, Mathematics or other concentrations with a significant quantitative focus
  • Strong interest or direct experience in retail, e-commerce, fashion and/or B2C marketing (in-house or agency)
  • Exceptional analytical horsepower & data-driven problem-solving skills & advanced Excel & PowerPoint skills; Tableau a plus

Bonus points for

  • Expertise in managing & scaling prospecting campaigns with LTV/ CAC goals 
  • Experience leading a small team, or managing external clients and/or cross-functional teams 

Important COVID-19 Guidance (for candidates applying to roles in our MA, NY & CA offices): Per Rue Gilt Groupes policy, all associates who will work at our MA, NY or CA offices must be fully-vaccinated & proof of vaccination will be required.

About us:

Rue Gilt Groupe is a leading off-price e-commerce portfolio company, connecting the next-generation shopper to world-class brands. Weve defined the online treasure hunt through our daily sale events allowing a large, loyal member base to discover over 5,000 premium & luxury brands at prices up to 70% off full-price retail.

Rue Gilt Groupe operates three complementary sites Rue La La, Gilt, & Shop Premium Outlets.

Our vision at RGG is to spark delight through daily discovery we make shopping an occasion to celebrate. At the forefront of fashion & technology, were also in the business of sparking delight for our Associates. We inspire each other, our Members, & ourselves to push past the expected every day. Our culture is rooted in our values & together we work to demonstrate being Kind, Passionate, Collaborative, Innovative, Tenacious & Empowered.

 
 
 
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