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Vayner Media // social-first digital shop
Media, Full Time    New York City    Posted: Saturday, October 10, 2020
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What You'd Do:

  • Manage the day-to-day client interaction participating in client status calls, providing media updates, & overall status of running campaigns managing client expectations.
  • Accountable for the ongoing performance of one or more managed campaigns bringing as understanding & ownership of internal processes for quality assurance. 
  • Develop media plans, from initial brief to full plan, with direction from internal stakeholders.
  • Track campaigns to ensure they are performing as planned meeting and/or exceeding client objectives & efficiency goals. 
  • Analyze audit statements & syndicated research to assist in developing partner selection, program details, & other buying strategies for maximizing media dollars.
  • Oversee trafficking, reporting & insights between the planning & buying team.
  • Occasionally lead client & vendor meetings assisting the Manager with providing media plan recommendations.
  • Manage campaign budgets & client financials including media budgets, media spend summaries, & monthly media billing process.
  • Ensure all media team members, creative, & account deliverables are tracking against clients expectations & meeting media best practices.
  • Manage & mentor analysts for growth & performance, providing frequent & actionable feedback on their work product.

What You've Got:

  • 1-3 years of experience in a media planning role, with emphasis on digital (and integrated) planning & campaign management
  • Ability to develop a media plan & coordinate launch of a media campaign with minimal direction
  • In-depth Excel knowledge experience: pivot tables, formulas, & data visualization tools
  • Experience using G-Suite: Docs, Sheets, Slides, Microsoft (PowerPoint, Word)
  • Knowledge of media financial process
  • Some experience with the executional side of media buying across biddable & native platforms in any of the following: Highlight anything required or add on please Buying in these platforms is not a must but understanding how to plan for these platforms is.
    • Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn
    • Google: DV360, Google Ads, YouTube
  • Knowledge in the various paid media & measurement opportunities across social, digital, & broader marketing mix Including but not limited to:
    • Google Analytics
    • MOAT/IAS/Double Verify
    • Nielsen/Millward Brown/Oracle Measurement
  • Management/mentorship of a direct report or team a plus
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