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TodayTix
mobile ticketing for theater, arts & culture
 
New York City (Downtown)    Posted: Wednesday, July 10, 2019
 
   
 
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About TodayTix

Were on a mission to redefine the way people experience theater. Launched in 2013, our international ticketing platform connects global audiences in over 13 cities to the $50 billion live entertainment business. Through effortless access to the best shows, insightful guidance to the world of theater, & thoughtful service at each moment along the way, we enable people to discover the best that their city has to offer.

TodayTix hires candidates from different & diverse backgrounds, educational experiences, & abilities. We provide necessary accommodation during the interview process & in the workplace.

About the Position

TodayTix is looking for a results-driven, highly organized, & data-savvy Paid Social Manager to join the Growth Marketing team at our Tribeca office in NYC. As the Paid Social Manager, you will play a critical role in developing the overall strategy for one of our core marketing channels, & lead paid social campaigns from tactical execution, optimization to reporting. The ideal candidate is self-motivated, data-driven, & has experience in direct response customer acquisition & performance marketing.

Responsibilities

  • Own & develop a cohesive, full-funnel & results-oriented paid social strategy, primarily on Facebook & Instagram
  • Support multiple launches & enhancements globally, monitor & optimize daily bids & campaigns on paid social platforms to hit targets for core KPIs.
  • Handle all reporting for paid social media campaigns, inclusive of actionable insights on target audiences & creative performance
  • Partner with regional stakeholders across the Marketing & Accounts teams to translate supply-side opportunities & challenges into tactical media plans.
  • Work closely with the Creative & Brand team to conceptualize, execute, & optimize creative & ad copy
  • Dive into the data to detect patterns & uncover insights to further inform our Facebook strategy
  • Identify new opportunities for paid social strategy & stay on top of new optimization & creative trends. Recommend new platforms, tactics & strategies in the paid social space
  • Own the budget & pacing for paid social channels to ensure success based on company goals

About you

  • 4+ years of performance marketing experience with a focus on directly managing paid social campaigns (direct-to-consumer/e-commerce preferred)
  • Deep understanding of the Facebook platform; full knowledge of all bidding, targeting & optimization capabilities; up-to-date with best practices & the latest tactics
  • Track record of driving sales/revenue while positively impacting CAC efficiency
  • Well-versed in web analytics, app tracking & strong ability to troubleshoot technical issues
  • Exceptional data analytics skills; ability to draw conclusions from data & form actionable insights
  • Collaborative team player with excellent communication & relationship-building skills
  • Demonstrated self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, & work independently in a fast-paced environment
  • Demonstrated ability to work at the strategic level (generating bold & innovative ideas for growth) & at the tactical level (managing advertising campaign execution, creating & optimizing campaigns, analyzing traffic data & solving problems)
  • Experience or exposure to other paid social platforms (i.e. Pinterest, Snapchat, etc.) a plus
  • Photoshop & video editing skills a plus

Good to know...

TodayTix takes care of our team. Were proud to offer a generous suite of benefits. Here are a few of our favorites:

  • Flexible PTO
  • Health & wellness offerings:
    • Healthcare, vision, & dental plans with generous contributions from the organization
    • Free membership to One Medical Group
    • Subsidized gym memberships at two New York-based chains
    • Flexible spending account
    • Life & disability insurance
  • Each office has its own flavor of food fun, but all offer office snacks & weekly company lunches
  • Retirement program with company matching
 
 
 
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