Events  Deals  Jobs 
    Sign in  
Demandbase // targeting & personalization marketing platform
Marketing, Full Time    United States    Posted: Tuesday, June 08, 2021
Apply To Job

Introduction to Demandbase:

The biggest & fastest-growing companies in the world rely on Demandbase to drive their account-based strategies & maximize B2B go-to-market performance. We pioneered the ABM category nearly a decade ago, & today we lead the industry as an indispensable part of the B2B tech stack. Demandbase offers the only end-to-end Account-Based Experience (ABX) solution that helps B2B companies find, engage, & close the accounts that matter most. Our success would not be possible without the driven & collaborative teams here at Demandbase. As a company, were as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, & the community around us. We have offices in the Bay Area, New York, & Seattle, & allow employees to work remotely from anywhere in the US. We have also continuously been recognized as one of the best places to work in the Bay Area.

Our success depends on our ability to create a diverse, equitable & inclusive environment. We're committed to attracting, developing, retaining & promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission & providing real insight from our products to support our customers. We encourage people from underrepresented backgrounds & all walks of life to apply. Come grow with us at Demandbase!

About this role:

Demandbase is looking for an exceptional Senior Manager/Director of Industry Marketing, Financial Services reporting to the Vice President of Product Marketing. You will drive both inbound & outbound product marketing activities for Demandbases products in the Financial Services & Insurance industries. This person will be responsible for supporting the marketing strategy & driving key elements of the industry solution's content, messaging, & enablement to support our overall goal of growing Demandbases presence in the Financial Services & Insurance industries.

The position requires deep knowledge & experience in marketing & selling to the Financial Services and/or Insurance industries, as you will contribute to developing product positioning, key messaging & go-to-market strategies that will resonate with our target audience.

If you have the requisite experience & are looking for an opportunity to make an impact with a category leader in B2B Go-to-Market, this is the role youve been looking for. Come help us continue to grow the most complete B2B Go-to-Market Suite, build cutting edge technology & bring your fresh ideas to market. This is a position where you can make a significant impression on the business, take on substantial projects & grow your career. 

What youll be doing:

  • Serving as the subject matter expert for Financial Services & Insurance for sales, customer calls, & internal enablement
  • Developing & executing go-to-market plans for Demandbase products & services in the Financial Services industry through coordination across the organization & cross-functional teams
  • Developing an in-depth understanding of customer needs within the Financial Services & Insurance segments; monitoring industry trends & building industry-specific buyer personas
  • Delivering Financial Services specific sales enablement programs & materials that increase win rates & decrease time to close
  • Developing Financial Services specific internal & external collateral: playbooks, data sheets, FAQs, white papers, webinars, presentations, etc.
  • Performing ongoing market & competitive research & analysis to keep the organization abreast of changing environments
  • Supporting Financial Services marketing activities from the messaging definition, thought leadership & collateral development
  • Acting as a trusted advisor & visible presence that positively influences our Partner, Customer & Analyst communities
  • Working with Product Management, Engineering, Marketing, Sales, Services, Customer Success & Executive Management to prioritize business needs to achieve corporate goals

What were looking for:

  • 5+ years of experience in B2B Marketing at a SaaS company
  • Deep understanding of Financial Services and/or Insurance industry challenges & trends, direct experience working in these industries a plus
  • SaaS industry marketing, product marketing, demand generation, or GTM experience required
  • Proven ability to convert complex ideas & quantitative data into simple messages & story narratives (examples will be requested)
  • Comfortable presenting to large groups both internally & externally
  • Proven ability to collaborate with & influence cross-functional teams
  • Ability to solicit & synthesize customer & market feedback for actionable recommendations on positioning, messaging, & product development
  • Experience analyzing industry, product, customer, competitive intelligence, market dynamics & opportunities
  • Account-Based Marketing, Marketing Automation, Customer Experience, or CRM experience preferred


Our benefits include 100% paid for Medical, Dental & Vision for you & your entire family, short-term/long-term disability, life insurance, flexible vacation policy & 401K. Due to the COVID pandemic the Demandbase offices are closed for the foreseeable future. When the office reopens, we also offer commuter benefits, free snacks, catered lunch every Friday, chair massages, weekly yoga & much more! 

More About Demandbase:

Demandbase is the leader in Account-Based Experience (ABX) & an indispensable part of the B2B Go-to-Market tech stack. The company offers simply the best account-based platform to find, engage, & close the accounts that matter. The biggest & fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, & others, rely on Demandbase to drive their ABX strategy & maximize their marketing performance. Demandbase has been named to the JMP Securities list The Hot 100: The Best Privately Held Software Companies, the Deloitte Fast 500, & named a Gartner Cool Vendor for Tech Go-To-Market.

For more information, please visit or follow the company on Twitter @Demandbase.

Apply To Job
© 2021 GarysGuide      About    Feedback    Press    Terms