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Food52 // food community & media
Media, Full Time    New York, United States    Posted: Friday, September 06, 2019
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We're Food52, a groundbreaking & award-winning kitchen & home brand. We support, connect, & celebrate our community of cooks & home enthusiasts, giving them everything they need to eat thoughtfully & live joyfully.

Were currently seeking a Full-Time Copywriter to join our growing copy team in our New York City office. This position is focused on email storytellingyoull be writing e-commerce & editorial copy for our emails, spotlighting Food52s specially curated collection of products along with our articles & recipes. In addition, youll take on a range of other copy projects, including but not limited to Shop product descriptions, landing pages, & Shop video copy.

But heres the thingwere looking for someone who can bring their personality & a sense of humor to their copywriting. Our voice is fun & specific, yes, but if you can merge into our lane while still driving your own car, that would be basically the best.

So dont be shy: Maybe your Instagram captions are hilarious, or you have your own shopping blog. Did you recently text your friends about a chocolate-chip cookie so good, you fell off a chair? This is the kind of friendly, relatable writing were looking for. (Huge bonus if you love making and/or eating food, & if youre already into our brand.)

This position will be a great fit for someone with 1-2 years of copywriting experience, & we love people who are eager to learn & grow with us. If you have a big imagination, the flexibility to take edits in stride, & can hit deadlines while still nailing the details, youll do great here.


  • Tell the world about our Shop products, Editorial recipes, & articles in an inventive, inviting, & conversational way.
  • Write a batch of emails in the Food52 brand voice every week, paying close attention to accuracy of information & incorporating feedback from Shop, Marketing, & Copy team members.
  • Keep abreast of data trends & Shop performance to inform approach to subject lines, hooks, & copy.
  • Work through a fast-paced email review process involving stakeholders across many teams, remaining flexible & agile with changes to copy.
  • Keep an eye on the internet & the seasons at all times to spot trends worth incorporating into email promotions.
  • Write product detail pages, working with our marketing & buying teams to learn the big story behind each one, then doing research & whipping it all up into a benefit-oriented & delightful description for our shoppers.
  • Take on other copy projects as needed, including (but not limited to) video copy & landing pages.
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