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FanDuel // one-day fantasy sports
 
Marketing, Full Time    New York    Posted: Thursday, March 11, 2021
 
   
 
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JOB DETAILS
 

ABOUT FANDUEL GROUP

FanDuel Group is a world-class team of brands & products all built with one goal in mind  to give fans new & innovative ways to interact with their favorite games, sports, teams, & leagues. Thats no easy task, which is why were so dedicated to building a winning team. And make no mistake, we are here to win, but we believe in winning right. That means well never compromise when it comes to looking out for our teammates. From our many opportunities for professional development to our generous insurance & paid leave policies, were committed to making sure our employees get as much out of FanDuel as we ask them to give.

FanDuel Group is based in New York, with offices in California, New Jersey, Florida, Oregon & Scotland. Our brands include:

  • FanDuel  A game-changing real-money fantasy sports app
  • FanDuel Sportsbook  Americas #1 sports betting app
  • TVG  The best-in-class horse racing TV/media network & betting platform
  • FanDuel Racing  A horse racing app built for the average sports fan
  • FanDuel Casino & Betfair Casino  Fan-favorite online casino apps
  • FOXBet A world-class betting platform & affiliate of FanDuel Group
  • PokerStars The premier online poker product & affiliate of FanDuel Group

THE POSITION

Our roster has an opening with your name on it

FanDuel is looking for a Marketing Director to drive our customer retention & marketing initiatives through automation & technology advancement. In this role, you will oversee the marketing technology stack & campaign automation projects across all customer marketing programs at the FanDuel Group. You will have expert knowledge of CRM systems, technologies & foster a culture of Martech innovation.  The ideal candidate will be an evangelist for best practices throughout the company to produce delightful customer experiences & drive business KPIs. You will use your background in CRM to change the way FanDuel thinks about marketing technology & automation, & enable different brand verticals to do more with new & existing tools. This is an exciting opportunity to drive marketing innovation at a premier gaming company.

THE GAME PLAN
Everyone on our team has a part to play

Technical Knowledge & Implementation

  • Set marketing technology roadmap to accomplish business goals in partnership with the Vice President of Customer Marketing
  • Define a marketing technology vision & oversee current Martech stack; execute constant iterations that build towards the ideal of maximizing efficiency & enhancing technical capabilities
  • Be a resource for others as a systems expert, sharing extensive knowledge of our marketing technology stack (Braze, Knime, CDP) & our data sources 
  • Drive a data strategy that enables the marketing team using your knowledge of data & data architecture
  • Spearhead conversations between marketing & product on using APIs & different data transfer methods to automate marketing campaigns end-to-end
  • Provide technical expertise & strategic leadership on campaign automation projects
  • Ensure all customer marketing communications ladder up to a coordinated & coherent customer experience across brand verticals & contribute to building a single customer view

Program Management

  • Partner with the Customer Marketing Vice President & Product Development in the execution & deployment of the marketing technology roadmap 
  • Inform roadmap priorities by assessing the biggest opportunities for the business
  • Manage relationships with all customer marketing vendors, & create productive avenues for conversations around new feature discovery, issue resolution, & contract negotiations 
  • Evaluate potential vendors & lead the implementation of new tools 
  • Set up cross-functional work plans & processes to handle large-scale, marketing owned projects 
  • Represent customer marketing & technology interests as a key stakeholder at cross-functional meetings & decision points 
  • Develop & maintain strong cross-functional relationships with teams inside & outside of the marketing organization 

Team Development

  • Foster a positive & productive culture & recruit a world-class team as a leader in the customer marketing department
  • Identify, develop & grow top talent within the customer marketing organization
  • Provide mentorship & guidance while allowing direct reports to independently manage & delegate within their verticals
  • Encourage a culture of knowledge sharing by prioritizing documentation & creating infrastructure for continuing education & team development 

Ensure marketing technology feature parity across all brand verticals 

THE STATS

What were looking for in our next teammate

  • Minimum 7 years of industry experience in customer marketing, with strategic & technical knowledge around creating & managing marketing campaigns from start to finish
  • Minimum 3 years of management experience
  • Experience managing a multi-tiered team preferred
  • Bachelors degree or equivalent industry experience preferred
  • Proven experience leading a CRM team across multiple channels & using marketing communications & personalization tools (e.g. Braze & Movable Ink)
  • Extensive experience executing campaigns end-to-end, including copywriting & creative development, coding, campaign setup, & analysis
  • Deep understanding of multiple parts of the marketing technology stack, including ESPs,  Customer Data Platforms & technical services 
  • Demonstrated expertise in  database structures & data transfer methods (e.g. ETL, API) 
  • Demonstrated expertise in multi-channel marketing & understanding of compliance considerations for each (CAN-SPAM, double opt-ins, etc) 
  • Experience with Agile development framework & track record of partnering with product & engineering teams on multiple projects at once
  • Demonstrated ability to collaborate on cross-functional projects with multiple departments both in marketing & product & engineering
  • Has a positive attitude & loves opportunities to collaborate with others
  • Strong organizational skills & effective at project management
  • Willing to work nontraditional hours, including weekends & evening shifts 
  • An avid sports & gaming fan, & have played FanDuel or competitive products preferred

THE CONTRACT
We treat our team right

Competitive compensation is just the beginning. As part of our team, you can expect:

  • An exciting & fun environment committed to driving real growth
  • Opportunities to build really cool products that fans love
  • Mentorship & professional development resources to help you refine your game
  • Flexible vacation allowance to let you refuel
  • Hall of Fame benefit programs & platforms

FanDuel Group is an equal opportunities employer. Diversity & inclusion in FanDuel means that we respect & value everyone as individuals. We don't tolerate bias, judgement or harassment.  Our focus is on developing employees so that they reach their full potential.

 
 
 
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