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Deliveroo // restaurant food delivery
London    Posted: Thursday, August 26, 2021
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Why Deliveroo?

When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour.  Awesome right? But behind the scenes is the real story. This story is one of high growth, huge challenges & an enormous opportunity ahead of us. It began with our founder Will, arriving in London over 5 years ago & finding it almost impossible to order great food, despite the wealth of incredible restaurants in the city.  Fast forward 5 years & we operate in 12 countries with over 50,000 riders who deliver orders from 50,000 restaurants in over 200 cities worldwide.

We want to be the definitive food company - the app you go to any time you have a hunger pang. We are transforming the way people think about food. We are providing people with limitless access to different cuisines & restaurants, turning cooking from a chore to a choice, & giving people the freedom to eat what they want, when they want, where they want it.

We work with riders, restaurants & consumers. We operate one of the most complex three sided marketplaces in the world & we do this in real time. Millions of customers & thousands of restaurants & riders rely on us to match them within milliseconds. The algorithms behind that marketplace are the secret sauce that allow us to deliver our orders in under 30 minutes.

And were just getting started

The scale of the opportunity ahead of us is immense. The global food market is valued at 7.7 trillion but only 1% of it is currently online. Contrast that with the digital disruption of countless other industries - from banking & travel to retail & communications - its clear that our journey in the food sector has only just begun.

We are already a multi-billion dollar company that is more than doubling in size every year.  Deliveroo came top in the FTs list of Europes fastest growing 1000 companies in 2018, & we were the first company ever to win Deloittes UK Top 50 two years in a row. Yet most of the extraordinary value this company will generate lies ahead of us.

The Role

As a User Researcher working in our Delivery organisation, youll be working as part of a multidisciplinary team to scope, carry out, & communicate research projects answering all the critical questions the business has about our riders. The research & subsequent product, operations & marketing changes within Delivery impact the livelihood of 60,000 riders globally. This is important, meaningful work.

Whether its understanding what motivates them to work at particular times, unpicking the challenges they face when collecting food from restaurants or developing & testing new items of kit, youll be the voice of riders at Deliveroo, making sure their interests are represented in all aspects of our decision-making, but especially when it comes to our rider app. 

So much of the rider experience is dictated by the context in which riders make deliveries. When interacting with the product riders are outdoors & facing the elements. Whether its the terrain, the weather or just being out on the road itself, these external factors make the design of the rider experience extremely challenging, but equally unique & interesting to work within.  

In addition to being adept at a wide range of methodologies (from ethnography, depth interviews & diary studies to surveys & usability testing) youll also understand how to synthesise data from multiple sources into compelling, actionable insights & advocate for rider needs in a rapid-paced, high growth environment where change is the only constant.

Your primary stakeholders will be product directors & managers, designers, data scientists & developers within the rider product team, but youll also work closely with colleagues in operations & marketing, as well as international teams from all 12 of our global markets.


  • Taking ownership of end-to-end project delivery - from understanding where our knowledge gaps are & building a quarterly research roadmap, to gathering the questions & hypotheses that shape a specific project, to planning & executing the research, commissioning & managing research vendors as needed, to analysing & sharing your findings with the team
  • Working to provide insight into both formative & evaluative research questions through a mixed methods approach
  • Working closely with the product team to understand research priorities & to build roadmaps which directly action research findings
  • Working closely with the rider operations team to understand research priorities & to build roadmaps which directly action research findings
  • Able to build a deep understanding of our business & form a view on whether actions we are taking are leading to movements in our Rider's & the public's perception of us
  • Helping the business understand & empathise with the needs of our users (and especially our riders), so that everyone is able to make decisions in a user mindset 


We value intellectual humility, an eagerness to learn & teach, & the ability to move quickly when needed. But above all else, we're looking for someone who is truly passionate about our riders & the changing world of work in which they operate.  

This role is for you if you:

  • Have extensive experience working in User Research,  including time spent working in fast-paced teams within high-growth companies
  • Can act as an ambassador for research & insight at Deliveroo, championing the importance of understanding not just what our riders do but why they do it
  • Are confident planning & executing remote research, often internationally
  • Are comfortable not just working on but coaching others through projects across the generative, formative & evaluative spectrum, with varying levels of scope & ambiguity
  • Have an advanced mixed methods toolkit that you are continually updating & refining; your past work will demonstrate how & why to scale nuanced qualitative insight using quantitative approaches
  • Are passionate about quality, rigour, standards & research ethics - both defining & upholding them

Life at Deliveroo

We are a growing team, with very large impact, seeking to answer some of the most interesting questions out there. We move fast, were always looking for new ideas & were very transparent about the decisions we make & why we make them.

There are so many questions we need to answer & plenty more we havent even encountered. How do data & technology help restaurants to grow as consumer habits change? How can we predict what someone wants to order for dinner long before the idea has even crossed their mind? At Deliveroo these are just some of the tough problems we are solving - & there is no challenge that cannot be yours. No solution is owned by a particular team, which means the scope for growth & personal impact is enormous.

Benefits & Diversity

At Deliveroo we know that people are the heart of the business & we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away & relocation.

In 2018 we announced our decision to give every employee equity in the company. We did this because we wanted all of our employees, regardless of location, level or role to be owners & because we believe that this is the right thing to do. We believe this helps build a culture where everyone is committed & able to share in the companys success.

We believe a great workplace is one that represents the world we live in & how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food & a desire to be part of one of the fastest growing start-ups around.

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