Company Description|Job Description
Have you ever worked for a company that actually wanted you to bring your whole self to work every single day?
Tradeshift is a unicorn in the fintech industry. We are disrupting a typically stagnant environment by connecting companies of all sizes & providing them with the platform & network needed to create value from old processes like procurement, invoicing, payments, & workflow. We recognize that business is both messy & social - two revelations that have driven the development of Tradeshift, a platform for all your business interactions.
The VP of Demand Generation is charged with establishing scalable lead-gen strategy for a B2B SaaS business entering an accelerated growth stage. In addition to demand generation, this person will you will conceive & execute the growth/digital strategy of Tradeshift Marketing driving buyer/supplier acquisition growth & engagement through marketing, product & technology. The Digital/Growth team focuses on growing & engaging in & out of network user bases & growing demand gen pipeline. The team is data driven & results focused. We are seeking a talented leader who thrives at the intersection of data, product, engineering, & marketing/sales. The ideal candidate will have a strong technical, analytical, & product background with a hunger to make infrequent use products grow.
This is a rare opportunity to build upon existing momentum both internally & externally & see it grow quickly. Experience in fast-paced environments & a proven track record of building & leading high performance teams is critical to this role. The successful candidate will be results-driven, & comfortable with both the analytical & creative sides of acquisition marketing. He/She will have experience with direct response marketing & optimizing conversion rates through the funnel.
Lead a team of marketers to drive key business metrics including leads, MQLs, SQLs & Opportunities
Lead the development, execution & optimization of all lead generation, nurturing & paid customer acquisition campaigns
Grow the Demand Gen & Marketing Ops team through hiring & training
Own relationship with sales & forge strong communication & service level agreement (SLA) between marketing & sales
Forecast & present to senior management
Demonstrate a strong understanding of key SaaS business metrics, & use those metrics to set target CPA thresholds per customer segment; experiment with new channels, techniques, & messaging to scale advertising spend as quickly as possible while maintaining target profit margins
Drive the strategy & execution of lead nurturing programs to engage prospects higher in the funnel & generate additional demand
Design a direct response strategy that is on-brand, measurable, & effective at driving new business; ensure we scale DR activities quickly, while maintaining the integrity of our brand; develop programs for driving direct conversion to sign up through our website, as well as generating leads for potential high revenue customers
Conceptualize & create a growth strategy for Business Commerce, Pay, P2P, & the Seller Experience program
Collaborate with the team on out-of-the-box ideas to fuel growth i.e. rebranding of Tradeshift Website
Understand the growth analytics & tracking to support the creation of marketing & product features that drive growth & get buyers/suppliers to engage with & convert to subscription pricing
Work with the team to develop strategies for acquisition, retention & reactivation through multiple channels, including SEM/SEO, contextual/Engagement Flow targeting, in-app messaging, retargeting, traditional marketing, blog/content, social, inbound channels, & other techniques not yet discovered.
Focus on implementing non-paid growth strategies in addition to enhancing our current, strong set of paid online marketing programs i.e.- Community efforts, advocacy, retargeting
Create, launch & optimize acquisition campaigns across online & offline channels with A/B tests & tools like (Google Analytics, Intercom, Mixpanel, Adwords, Adroll, Perfect Audience, Google Tag Manager, Facebook/Twitter Ads)
Manage all Segment.io integrations that fuel Marketo, Google Analytics, Adwords, Intercom, Ads, etc
Take an iterative data-driven approach to understand the efficacy of various paid & organic channels to grow & optimize them effectively
8+ years of experience in B2B campaign design & demand generation, 4+ years successfully managing both Demand Gen & Marketing Ops teams
Big picture thinking with meticulous attention to detail; you will need to understand the overall business & marketing strategy, translate that into an acquisition strategy & guide the team through execution
A strong understanding of all digital acquisition channels, including display, search, social, lead buys & content sponsorships
A love of analytics & a proven track record of analyzing campaign performance & identifying actionable insights to increase new customer acquisition
Experience managing a large marketing budget across multiple channels
- Ability to deal with high-growth pains & challenges of a technology start up within a startup (Marketplace-Tradeshift)
At our Headquarters in San Francisco, you'll be surrounded by the best & brightest in the industry, as well as a few of our furry friends. Your colleagues are wicked smart & some of the kindest & nicest people around. We're never assholes. You'll be given the opportunity to do creative problem solving for issues that actually matter, & have a real impact on the projects you are driving.
Our culture began day one when three Danes poured their brains, heart, & guts into creating a platform that could connect every business in the world. We expect each employee to approach their work with the same amount of pride & passion. One day you might find us having a ping pong matchin the middle of the work day, & then you'll find us handing off projects to colleagues in different time zones so we can continue progress around the clock.
TradeShifters come from various backgrounds & nations, & we all thrive off challenging the status quo. We take pride in nurturing employee happiness, encouraging personal development, & welcoming teammates from all walks of life.
We value diversity & we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Why you might like working here:
- You love autonomy & the freedom to get your work done how you want
- You like sharing your opinions & feeling like they matter
- You want to work for a company that requires you to bring your whole self to work every day: brains, heart, & guts.
- Career & professional development opportunities
- Flexible hours & vacation policy
- Supplemented cell phone plan
- Lunch provided daily from local SF eateries & snacks
- Fully paid 6 months parental leave
- A competitive compensation package + equity
- 100% covered medical, dental & vision benefits
- Life, short & long-term disability insurance
- Wellness & volunteer Programs
- Fun company events like happy hours, outings & much more!
This is a full-time role based in our downtown San Francisco office.All your information will be kept confidential according to EEO guidelines.