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Casper is a sleep startup re-imagining the experience of purchasing a mattress.
 
New York    Posted: Wednesday, January 30, 2019
 
   
 
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JOB DETAILS
 

Looking for a job to get you out of bed?

Casper is seeking an experienced Conversion Optimization & Onsite A/B Testing analytics manager to join the Data & Analytics team. Casper is a data-driven company & Data & Analytics Team is responsible for driving data-driven strategy across the company, including providing unique customer & commercial insights, fueling data-driven acquisition & marketing spend to increase marketing effectiveness & efficiency, driving data infrastructure to build capabilities to drive customer lifetime value. We work closely with the Marketing, Tech, Retail, Wholesale, & Product teams to deliver business results. We are constantly testing & building new approaches as we look for ways to grow the Casper business.

The Manager of Onsite Analytics will lead our onsite conversion optimization & A/B testing capability, & work closely with Digital Experience, Tech & Marketing teams to increase conversion rate by leveraging data & analytical insights, & onsite A/B testing.

This person should be analytical & technically strong, fiercely interested in web analytics, site optimization, A/B testing, as well as performance marketing, ecommerce & omni-channel business, learn fast, ask good questions, think creatively & manage their time well.

Casper (casper.com) is a global sleep company that launched in 2014 with an obsessively engineered, outrageously comfortable mattress sold directly to consumers. Its critically acclaimed sleep surface was developed in-house, has a sleek design, & is delivered in a small, "how did they do that?"-sized box. The company is one of the fastest-growing consumer brands of all time, & its product line has expanded to include sheets, pillows, a matching foundation, & a dog mattress. Casper was named one of Fast Company's 50 Most Innovative Companies in 2017, & its eponymous mattress was crowned one of TIME Magazine's Best Inventions.

We are deeply committed to building a diverse & inclusive workforce so that we represent all those who dream big equally.

When youre not catching zzzs, this is what youll do

  • Lead & build a best in class testing & optimization function
  • Make strategy recommendations & drive significant business impact through advanced site analytics & website optimization
  • Conduct analysis to under customer journey on site & conversion behaviors , identify conversion levers, & provide insights & recommendations for A/B tests & site improvement
  • Build comprehensive testing frameworks & champion a testing culture that rapidly tests, measures & iterates. Design & run A/B & multivariate testing initiatives for site design & marketing campaigns.
  • Own & be the resident expert in our event tracking, web analytics & testing tools (we use Optimizely, Heap & Google Analytics).
  • Create output that tells the story behind the data to non-technical team members so they can execute more effectively

Our dream candidate is...

  • 5+ years of experience in data analytics with an emphasize on web analytics & site optimization, preferably at an e-commerce brand with a high volume of complex data
  • Experience implementing advanced event tracking & working with clickstream data
  • Ability to write complex SQL queries
  • Fluency with site analytics tools (e.g. Google Analytics, Heap) & A/B testing tools (e.g., Optimizely)
  • Experience with scripting languages such as Python (preferred) or R. Solid understanding of open source data mining / data visualization software packages (e.g., pandas, scikit-learn, matplotlib) a plus.
  • Working experience applying statistics & machine learning research & techniques to real-world data
  • Highly motivated self-starter. Flexible, adaptable, able to work in an entrepreneurial environment

Yes, were friendly. Heres our story!

Casper (casper.com) is a global sleep company that launched in 2014 with an obsessively engineered, outrageously comfortable mattress sold directly to consumers. Its critically acclaimed sleep surface was developed in-house, has a sleek design, & is delivered in a small, "how did they do that?"-sized box. The company is one of the fastest-growing consumer brands of all time, & its product line has expanded to include sheets, pillows, a matching foundation, & a dog mattress. Casper was named one of Fast Company's 50 Most Innovative Companies in 2017, & its eponymous mattress was crowned one of TIME Magazine's Best Inventions.

The syrup on your waffles

  • Salary to pay your bills, a potential bonus for some splurging, & equity so that youre part of the Casper family.
  • Medical, vision, & dental insurance to help you with those coughs or cavities (too many waffles...).
  • 401K program so you can still spend money later in life.
  • Extra cash incentives for being healthy & fit (we actually give you money to track your sleep!).
  • Unlimited vacation policy. If you need time off just take it; we trust you!
  • Bi-weekly catered lunches to catch up with your teammates.
  • Free snacks & coffee, including a huge breakfast selection (10 types of cereal anyone?)
  • Nap pods, for those days when you stayed out a little too late...
  • A full gifted bed set when you join (mattress, sheets, pillows, the works)!

If you dream about this stuff this job is probably right for you. We look forward to learning more about you, but if youre feeling sleepy, take a nap before applying!

 
 
 
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