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BuzzFeed // news & entertainment content
 
Marketing, Full Time    New York or Remote    Posted: Monday, May 23, 2022
 
   
 
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About BuzzFeed

BuzzFeed (Ticker: BZFD) is home to the best of the internet. Across food, news, pop culture & commerce, our brands drive conversation & inspire what audiences watch, read, buy, & obsess over next. Born on the internet in 2006, BuzzFeed is committed to making it better: providing trusted, quality, brand-safe news & entertainment to hundreds of millions of people; making content on the internet more inclusive, empathetic, & creative; & inspiring our audience to live better lives. We'll continue to recruit the best founders & creators to join us in this mission, with more additions like Complex Networks & HuffPost to come.

The Role

In search of a killer head of marketing to help position Buzzfeed as a differentiator in how we help brand partners navigate the future state of engaging millennials & Gen Z. 

The Head of Marketing will oversee core groups within the Brand Partnerships division of insights, strategy, B2B marketing, & sales enablement. Each of these groups act as a front line to sales, & help power up the perception of the marketplace of our ability to help them navigate the future through insights, develop the most strategic & creative ideas, & put our best foot forward when it comes to marketing to the B2B community.

You Will

  • Lead our Collective team (in-house insights), strategy division, B2B marketing, & sales enablement team. 
  • Fluency in understanding the power of data & analytics to power the business. Leading a team that will be hands on in creating powerful insights tools to be client & industry facing. 
  • Develop in partnership with our strategy leadership team new improved workflows to be able manage inbounds & deliver best in class approach. 
  • Create B2B marketing strategies to drive the narrative of BF out in the marketplace to help create further awareness & understanding of our value proposition. Liaison with the Comms team to coordinate press opportunities & speaking engagements that propel the narrative deep & wide. 
  • Work in tandem with the sales enablement team to work cross-functionally to build new to world products, frame for buy side, & launch out into the world to drive significant revenue opportunities for the division. 
  • Partner with the CRO as a strategic partner in driving the organization forward, navigating headwinds, & developing new strategic partnerships to gain competitive advantages.

You Have

  • 15+ years of digital media experience.
  • Deep understanding of the online advertising ecosystem including audience targeting/retargeting, the programmatic landscape, & different media types (display, video, mobile, CTV, social, rich media & native media).
  • Data-driven approach & understanding of ad campaign metrics & analysis.
  • Understanding of the technology behind programmatic monetization.
  • Excellent communication & presentation skills with an ability to solution sell & address both business & technical audiences.
  • Strong collaborator with the ability to work across various functions to achieve objectives.
  • Agile & comfortable working in a fast-moving, dynamic environment.

Life at BuzzFeed

We celebrate inclusion & are committed to equal opportunity employment. We are  proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, & will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.

You can expect:

  • A supportive, inclusive atmosphere on a team that values your contributions
  • Opportunities for personal & professional growth through work experience, offerings from our in-house Learning @ BuzzFeed team, our Employee Resource Groups, & more
  • An attractive & equitable compensation package, including salary & stock options.
  • A generous benefits program featuring paid time off, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, gym & wellness discounts, & much more.

We want all employees to feel safe & comfortable when they engage in any in-person meetings, when visiting the office, or when working from an offsite production or meeting location. As part of this commitment to health & safety, BuzzFeed requires COVID-19 vaccines for current U.S. employees, including all newly hired employees. Requests for accommodation per applicable law for health and/or religious reasons will be considered. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

Note: BuzzFeed offers remote/flexible work (unless specified to be required to be in-person) & open to hiring remote candidates who are residents in the following states: CA, CO, CT, DC, DE, FL, GA, HI, IL, IN, KY, MA, MD, MI, MS, MT, NC, NH, NJ, NM, NY, OH, OR, PA, TX, VA, WA, & WV. For non sales roles, we can also hire in AK, AR, AZ, ID, KS, MO, ND, SC, & VT.

 
 
 
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