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Litify // software platform for law firms
Marketing, Full Time    Brooklyn, NY    Posted: Saturday, September 25, 2021
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Key Responsibilities:

  • Work with the Marketing team to execute successful multi-channel marketing campaigns & nurture flows intended to engage & convert clients & prospects
  • Analyze current marketing initiatives to measure effectiveness & potential for improvement
  • Compile & present reporting & insights to marketing & leadership teams
  • Work effectively with Sales Ops to ensure workflows & reporting are in support of Marketing strategies 
  • Support campaign & program launch as needed in Pardot, SFDC & other martech systems
  • Vet the use of new technologies needed for the marketing tech stack to achieve pipeline goals
  • Act as the primary project owner of the implementation of the martech stack & other marketing tools
  • Manage lead & account scoring models, marketing attribution set-up & reporting
  • Own prioritizing internal requests from multiple stakeholders & driving technical resolution to completion including activating programs, creating campaign codes, uploading contacts, creating reports, etc
  • Troubleshoot systems issues working closely with vendors & IT teams to solve problems at their root
  • Lead the continual development & optimization of the database including data sources, acquisition, enrichment, & cleansing with automated processes to maintain an effective database

Skills & Qualifications:

  • 3-5 years of Marketing Operations experience at a fast growing start up
  • Experience in improving business & system processes & solving problems for stakeholders
  • Experience gathering & interpreting business requirements & working on projects end-to-end
  • Strong analytical skills & ability to work with complex datasets, build reports, & fix data issues
  • Strong knowledge of market leading marketing technology solutions
  • Excellent organizational & project management skills
  • Adaptable in rapidly changing environments with a high degree of comfort with autonomy 
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