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Tripadvisor // enabling travelers to plan & book trips
Marketing, Full Time    New York City    Posted: Monday, August 22, 2022
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We believe that we are better together, & at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, & experiences, so we can collectively revolutionize travel & together find the good out there.

What we do in SEM & Meta-Marketing:

We are a world class Performance Marketing team that focuses on managing large scale marketing campaigns across all areas of travel. SEM & Meta Marketing (Google Hotel Ads) are crucial channels in our portfolio, & are ripe for disruption & tremendous growth as travel is roaring back. We experiment, scale, & optimize world-wide initiatives, working closely with business, product, engineering, & brand.

What youll do:

We are looking for a Director to lead SEM & Meta Marketing for the Tripadvisor brand, world-wide. This role has a highly visible set of responsibilities, developing the end to end strategy, & leading a team through execution across all product categories, with a particular focus on Hotels & Experiences. This leader will play an integral role in transforming the organization & building direct relationships with our customers over the long term. We need someone with unparalleled expertise in search & exceptional data literacy, equally comfortable getting into the details & presenting to senior leadership.

The Director will report to the Senior Director of Performance Marketing & work closely with other senior leaders to develop category specific marketing strategies & help scale new direct to consumer products.

The Director of SEM & Meta Marketing will be responsible for, among other things:

 Develop & drive end to end marketing strategies for SEM & Hotels Ads

 Act as a critical thought partner to the Senior Director of Performance Marketing & other

senior leaders on the evolving role of performance marketing

 Exceed ambitious but achievable profit & return on investment goals for the assigned channels

across multiple sites, geographies, & languages

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