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Appian // business process management
Marketing, Full Time    McLean, Virginia (Open to Remote)    Posted: Tuesday, August 11, 2020
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  • Manage the inbound lead data processes that feed into Salesforce including uploading lists from various sources & communicate reporting to key teammates to keep data secure & compliant
  • Create Salesforce & Domo reports & Dashboards to support Campaigns & various initiatives
  • Create Weekly & Monthly reports that demonstrate the overall success of marketing via data that resides in Salesforce
  • Develop Marketing dashboards to track key success metrics for the team & executive leadership
  • Work with members of the Demand Generation & Marketing Operations teams to support all aspects of our efforts, including data measurement, data integrity, & system management
  • Create effective ROI reporting & identify needs for data enrichment/cleansing
  • Drive marketing enhancements for CRM & marketing automation systems
  • Manage the accuracy of critical data points across our various marketing & sales systems, including, Tableau, Google Analytics, & various other marketing technologies

Required Experience:

  • 3-5 years operations experience
  • 5+ years Salesforce administration experience
  • 5+ years Pardot or other related marketing automation tool
  • 5+ years working with data tools & Salesforce - DemandTools / PeopleImport & other Validity tools would be a huge bonus
  • Strong understanding of Enterprise Sales processes to ensure enablement for AEs on Marketing / Sales joint initiatives
  • Ability to effectively communicate technical issues & resolve problems at all levels of the organization & meet deadlines
  • Bachelors Degree

Appian Corporation is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their coworker, Pay Transparency Nondiscrimination.  

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