VaynerCommerce is a firm focused on engineering sustainable growth for modern brands. Started by former Shopify Plus employees, it was born out of the frustration that brands were left with no viable options in the market when it came to building sustainable online customer growth. VaynerCommerce serves as a strategic partner across data science, engineering, design, financial modeling, media & creative, & merchandising for brands that want to sustainably grow their direct-to-consumer business. VaynerCommerce works with Fortune 100 & direct-to-consumer brands.
Were strict about how we build our team, & the work we do. Were building some of the most complex solutions in the world of commerce which requires us to put together collaborative teams & creative problem-solving.
We are looking for a Paid Media Analyst to serve as subject matter expert for Google Ads across clients. This position's primary responsibility is the planning & execution of SEM, Shopping & YouTube campaigns with the potential to expand into management of additional channels. This role sits within the Growth organization, which is working to drive efficient revenue for our clients. Youre a great fit if you are proactive, have strong attention to detail, & expertise in the Google Ads ecosystem.
How youll contribute:
- Work closely with Growth Engineer & team of Paid Media Analysts to develop & optimize a diversified channel strategy
- Execute strategy across Paid Search, YouTube, & Shopping Campaigns
- Carefully analyze campaign performance; evaluate & interpret performance-related KPIs
- Prepare accurate reports & with clearly synthesized insights & actionable next steps
- Continuously propose optimizations & assure the quality control of campaigns
- Research keywords, market trends, & competition to ensure clients are competitive in the market
- Develop & implement tests at a rapid pace
- Analyze & recommend new copy & creative using both qualitative & quantitative metrics
- Stays up to date on relevant industry trends, new ad products, & best practices
What you need to succeed:
- 2-5 years experience with strong understanding of Google Ads & Google Shopping feeds
- Proven success working on YouTube & search campaigns for direct to consumer brands, ideally with budgets above $1M per year
- Capable of working independently & creating plans from the ground up
- Develop & continually expand or refine keyword lists based on performance
- Strong familiarity with marketing funnels + attribution analysis
- A strong, proactive communicator with a can-do, positive attitude & a strong desire to get things done
Bonus points for:
- Experience marketing DTC and/or high AOV/high consideration products
- Experience building a successful Non-Brand Search program from the ground up