As the Field Marketing Manager, you are the business strategist & partner to our Sales team. You will serve as the marketing leader of your assigned sales territory(ies) & will create & own the Territory Marketing Plan that ensures your region(s) are achieving business goals. You will own & deliver all region-specific marketing activities in the Territory Marketing Plan, while influencing, orchestrating, & providing visibility to other areas of the overall national Marketing plan that span multiple Sales regions.
Why Youll Love This Role:
Youll get the chance to be a true business partner to our Sales teams & help build a Field Marketing organization from the ground up. You will touch on nearly all aspects of Marketing; planning, data, creative, relationship building, execution. In this role you will be helping to define the next phase of Newselas brand in the market, & will get to spearhead the regional manifestation of that strategy. Your work will directly contribute to growing Newselas impact on the K-12 market, & make a meaningful contribution to transforming education.
Why Well Love You:
As a data-driven marketer, you possess a deep understanding of direct marketing, digital marketing, & account-based marketing. Youve employed a diverse marketing mix (digital, tele, social, data, & strategic use of events) to successfully drive growth. You know how to marry the art & science of marketing to identify & track quantifiable business contributions, supported by qualitative measures. And you have experience with the salesforce & marketing management & tracking tools common to Sales & Marketing teams. Youre a natural relationship-builder, & have the ability to speak the language of the business, translating marketing metrics into business drivers that your Sales team values. You have a history of successfully executing account-based marketing & marketing to, with & through partners, & have a passion for coaching other team members on best practices in those areas. This is a heavily influential role, so the ability to communicate clearly, persuasively, & assertively is a must.
One of the fastest growing tech companies in K-12 education, Newsela was founded on the principle that while every child learns differently, they all deserve a rich learning experience that ignites a love of learning. We built our platform based on learning science research to deliver the most engaging, authentic content to modernize how teaching happens in the classroom. Along with interactive assessments & tools, we provide teachers with digital content at five reading levels -- from +100 of the best sources -- that is relevant to the diverse backgrounds & interests of their students. Since we started in 2013, weve established a presence in 90% of U.S. K-12 schools & over 2.5M teachers & 37M students have registered with Newsela.