THE POSITION: 
Our roster has an opening with your name on it

FanDuel group is looking for a Brand Director to join our marketing team as we reach a critical point in our journey. This is a pivotal role that that will help shape our brand as the business grows across multiple verticals. Responsible for defining the brand positioning for our Casino vertical, this role will work alongside other marketing & product teams to ensure high quality execution that lives out our brand promise. The ideal candidate has experience working on high quality brands in competitive markets, can build communications platforms, & relishes working with a range of stakeholders & agencies.

Reporting to the VP Brand Strategy, this is an impactful role that will help shape the long-term strategic direction of our marketing in our drive to become Americas next iconic sports & gaming brand.

THE GAME PLAN:
Everyone on our team has a part to play

• Define & maintain the brand proposition for each of the business units.
• Inspire other teams throughout the business as they bring the brand to life across all touchpoints.
• Shape our Brand Across All Touchpoints
• Constantly review our external communications, looking for opportunities to optimize the delivery of our proposition in market.
• Drive advocacy for the brand across all teams & lines of business, focusing on alignment & consistency.
• Maintain a thorough understanding of competitor brand positioning & consumer response to these strategies.
• Be a Customer Advocate in all marketing campaigns, ensuring that the brand & our consumers are at the heart of our created communications.
• Work with our brand & market insights team to measure brand health & identify opportunities for driving improvement.
• Lead communication with creative teams throughout the campaign production cycle.

THE STATS:
What we're looking for in our next teammate

• 8+ years of experience managing/working on brand marketing on client side. Ideally would have category experience.
• Experience working on both new & existing brands in competitive markets.
• Experience applying traditional brand building skills in a growth & performance-oriented digital business.
• Ability to communicate directly, ensuring teams understand the positioning of the brand & can execute.
• Capability to ingest research & insight, identifying what draws customers to the brand & how to maximize this in communications.
• Enjoys the pace of a growing business, can work fast when required but is also able to step back & work strategically.
• High quality interpersonal & presentation skills people enjoy working with you, & you inspire with your passion for the brand

THE CONTRACT: 
We treat our team right

Competitive compensation is just the beginning. As part of our team, you can expect:

• An exciting & fun environment committed to driving real growth
• Opportunities to build really cool products that fans love
• Mentorship & professional development resources to help you refine your game
• Flexible vacation allowance to let you refuel
• Hall of Fame benefit programs & platforms

FanDuel Group is an equal opportunities employer. Diversity & inclusion in FanDuel means that we respect & value everyone as individuals. We don't tolerate bias, judgement or harassment.  Our focus is on developing employees so that they reach their full potential.

#LI-Hybrid