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Appian // business process management
Marketing, Full Time    Paris, France    Posted: Monday, June 20, 2022
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Sr. Field Marketing Manager, France

Brief Description:

Working within Appians marketing team & reporting to the Director of Field Marketing for Southern Europe, the Field Marketing Manager will be responsible for helping execute Appians overall strategy by planning, organizing, & managing field marketing programs to grow & advance pipeline. The role will also be responsible for operational, implementation & post-event activities.

Essential Duties & Responsibilities:

  • Work closely with Regional Vice President to identify & implement lead generation activities in France.
  • Develop & execute marketing plans to support lead generation activities.
  • Conduct research & develop feasibility studies to identify new campaign activity opportunities for Appian.
  • Work closely with Appians PR agency to increase brand & awareness of Appian within France.
  • Collaborate with the local Channel Director & the EMEA Channel Marketing team to drive joint Partner Marketing activities
  • Prepare & present ROI reports on program success.
  • Determine fiscal requirements based on the marketing plans, then track & manage budgets accordingly.
  • Work closely with internal & external stakeholders to define event goals, objectives & specific implementation plans that promote Appians brand.
  • Source venues, recommend & engage catering, acquire supporting technology, & coordinate development of materials to execute a successful quality event.
  • Manage & execute Customer programs.
  • Coordinate & carry out campaign activity deliverables on schedule, & within budget.
  • Ability to travel up to 25%

About You:

  • 3 - 5 years experience in a Field Marketing Role within an Enterprise Software environment
  • Bachelors Degree
  • Proven success working collaboratively with Sales
  • Ability to think critically & creatively while multi-tasking & meeting strict deadlines
  • Experienced in crafting results-driven marketing programs
  • Excellent presentation skills
  • Ability to work in a collaborative, fast-paced, & results-oriented environment
  • Flexible, organized, & detail oriented
  • Strong verbal & written communication skills
  • French native speaker, highly proficient in spoken & written English; a third European language knowledge (Italian, Spanish) will be considered as a plus
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