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Appian // business process management
McLean, Virginia    Posted: Monday, July 11, 2022
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At Appian, our marketers have the opportunity to tell stories of impact & innovation across a multitude of industries. Being a marketer at Appian means working with cool tech. It means coming up with creative ways to stand above the noise, then making it happen. It means working with amazing customer brands at the forefront of digital. Software that has a real impact on companies & consumers? At Appian, its more than an empty promise. Its what we do.

We are looking for someone passionate about digital marketing who can lead efforts to improve our GTM digital channels. The Digital Activation Manager will work closely with the Digital Campaign Managers to leverage digital channels to deliver maximum campaign effectiveness. The ideal candidate will have strong technical skills & the ability to communicate complex technical concepts to a non-technical audience.

The Digital Activation Technical Manager will be responsible for the strategy & effective execution of our global webinar program, online content syndication, Drift Bot, & other key digital channels including personalization & testing. The Digital Activation Manager will partner with the web team to maximize the effectiveness of Adobe Experience Manager. 

The ideal candidate will be a systems thinker who is able to understand complex systems & can lead organization wide efforts to improve customer engagement. The successful candidate will leverage their skills to grow the overall digital demand generation funnel. 

To be successful in this role, you need:

  • 8+ years of digital marketing experience.

  • Proven experience delivering excellent digital GTM experiences.

  • Proven experience hitting digital growth & revenue goals.

  • Experience implementing & managing content management systems.

  • Experience with HTML, CSS, PHP, SQL, & Javascript.

  • Experience with content personalization & testing. 

  • Excellent data analysis skills. 

  • A proven systems thinker.

  • Excellent presentation & communication skills. 

  • Exceptional listener & problem solver.

  • Ability to collaborate across the company. 

  • A self starter with excellent program & project management skills. 

Some of the tools & resources we will equip you with include:

  • Well immerse you into our community rooted in respect starting on day one. Our community is strong & growing! Our affinity groups are a great place to start connecting with peers from all across the globe.

  • Appian offers a wide variety of growth & development opportunities such as: our in-house Appian MBA program for new managers, Appian University which is a full library of over 3,000 LinkedIn Learning & Udemy courses, Presentation Skills training, & tuition reimbursement for those seeking to further their education.

Basic Qualifications:

  • B.S. degree in Science, Technology, Engineering, or Math, or otherwise demonstrated aptitude for technology.

  • 8- 10  years of experience building demand generation systems 

About Appian

Before Appian was a company, it was an idea. Not about a product or a market, but about the culture needed to sustain innovation & value. Today, we help businesses build apps & workflows rapidly, with a low-code automation platform. 

Appian was founded on the belief that talented & passionate people, given the power & autonomy to excel, will deliver amazing impact. We have worked thoughtfully to create an inclusive, agile & collaborative work environment where employees feel challenged, & all voices are heard. We value & encourage cross-departmental collaboration, & actively seek opportunities to better ourselves & others. Creating impact to us means that when we deliver results, were focused on lasting positive change. 

Join us.

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