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FanDuel // one-day fantasy sports
Product, Full Time    New York    Posted: Wednesday, September 15, 2021
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FanDuel Group is a world-class team of brands & products all built with one goal in mind  to give fans new & innovative ways to interact with their favorite games, sports, teams, & leagues. Thats no easy task, which is why were so dedicated to building a winning team. And make no mistake, we are here to win, but we believe in winning right. That means well never compromise when it comes to looking out for our teammates. From our many opportunities for professional development to our generous insurance & paid leave policies, were committed to making sure our employees get as much out of FanDuel as we ask them to give.

FanDuel Group is based in New York, with offices in California, New Jersey, Florida, Oregon & Scotland. Our brands include:

  • FanDuel  A game-changing real-money fantasy sports app
  • FanDuel Sportsbook  Americas #1 sports betting app
  • TVG  The best-in-class horse racing TV/media network & betting platform
  • FanDuel Racing  A horse racing app built for the average sports fan
  • FanDuel Casino & Betfair Casino  Fan-favorite online casino apps
  • FOXBet A world-class betting platform & affiliate of FanDuel Group
  • PokerStars The premier online poker product & affiliate of FanDuel Group


Our roster has an opening with your name on it

FanDuel is seeking a Senior Product Marketing Manager to be the lead on our Sportsbook vertical & bring marketing expertise, new product & feature launch experience, & mastery of messaging strategy. Youll guide the positioning, naming, competitive analysis, communications, & launch strategy of FanDuel Group products to drive understanding, awareness & adoption of new releases. Additionally, you will serve as a key stakeholder & marketing voice at the table in future product feature prioritization. This is a highly visible role that will require you to work with a cross-functional team across marketing, legal, product development, engineering & more.

Everyone on our team has a part to play

  • Proactively contribute to product roadmap ideation & requirements gathering to ensure that products meet user needs & are highly marketable
  • Manage other product marketers in the Sportsbook vertical (currently 1 direct report)
  • Provide clear KPIs for product launches that support overarching business goals
  • Ensure all marketing requirements are accounted for & considered during roadmap planning while maintaining clear & consistent communications back to stakeholders about plans
  • Establish clear customer segments to represent the voice of the customer during product roadmap planning
  • Identify opportunities for new or improved products & create business cases to justify investment
  • Lead strategy & execution of go-to-market plans for new products in your vertical then rapidly experiment & iterate to increase conversion & product usage
  • Work with Analytics teams to identify KPIs & formalize reporting requirements for new products & launch campaigns
  • Partner with the Brand team to craft messaging & work with design & production resources to drive creative execution
  • Seek opportunities to improve current ways of working
  • Identify, develop, & grow top talent within the Product Marketing organization


What were looking for in our next teammate

  • Minimum of 6 years of marketing or product management experience with 2 years in product marketing preferably with a focus on B2C preferred
  • Bachelors degree strongly preferred
  • Experience mentoring or managing direct reports preferred
  • Proven experience in both marketing & product organizations preferred
  • Deep understanding of current product & marketing trends
  • Equal enthusiasm for high-level strategic planning, creative thinking, & tactical execution
  • Proven track record of analytical prowess that lead to exceptional results
  • Knowledge of sports or heavily regulated industries is a plus

We treat our team right

Competitive compensation is just the beginning. As part of our team, you can expect:

  • An exciting & fun environment committed to driving real growth
  • Opportunities to build really cool products that fans love
  • Mentorship & professional development resources to help you refine your game
  • Flexible vacation allowance to let you refuel
  • Hall of Fame benefit programs & platforms

FanDuel Group is an equal opportunities employer. Diversity & inclusion in FanDuel means that we respect & value everyone as individuals. We don't tolerate bias, judgement or harassment.  Our focus is on developing employees so that they reach their full potential.

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