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Iora Health // primary care w/ focus on Medicare patients
Marketing, Full Time    Boston, MA    Posted: Thursday, December 19, 2019
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The Role

The Associate, Digital Marketing will be a key member of the Marketing & Communications team. The Marketing & Communications team has helped Iora rapidly grow multiple years in a row, by developing insight-driven marketing campaigns on- & off-line to drive growth & engagement.

The Iora Digital Marketing team is looking for a creative, highly-motivated, data-driven marketer with a proven ability to strategize, execute, & optimize high-quality digital marketing campaigns. They should thrive in a fast-paced, constantly evolving environment & be passionate about learning & proactive by nature. They will report to the Manager, Digital Marketing & assist & work closely with all other members of the digital marketing team.

What youll do:

  • Analyze digital campaign performance data & identify optimizations that increase scale & efficiency
  • Project manage the redesign of websites with design firm & developers
  • Manage & execute implementation of SEO broader digital marketing strategy in partnership with SEO agency team & developers
  • Liaise with content creators & advise on how to craft copy in a manner aligned with SEO strategy
  • Continuously educate internal teams on SEO strategy & progress
  • Contribute on an as-needed basis to other areas of digital marketing (training provided)

What we seek:

  • Minimum of 5 years demonstrated excellence in digital marketing, mainly focused on SEO
  • Skilled at reporting & analysis (Google Analytics, Looker) & identifying trends in data
  • Basic understanding of HTML & CSS & their functions
  • Experience with managing SEO for multi-location business is a plus
  • Ability to learn new systems & processes quickly
  • Attention to detail & adherence to deadlines
  • Excellent writing & communication skills
  • Team player who is driven by our mission to restore humanity to healthcare

About Iora Health

Iora Health is transforming health care, starting with primary care. We created a high-impact relationship based care model, that particularly benefits adults on Medicare & those who might need more attention. Our care model changes everything - the team, outcome-focused payment, customer service, & the technology that supports our care.

We know that when you invest in relationships with people, you can help them live happier & healthier. Our patients get a team that respects & listens to them. We get paid to keep our patients healthier, & it works - we are successfully improving the lives of our patients while lowering costs.

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