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Vayner Media // social-first digital shop
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VaynerMedia is a contemporary global creative & media agency with an expertise in driving relevance for clients & delivering impactful business results. The independently-owned agency was founded in 2009 & has offices in New York, Los Angeles, London, APAC & LATAM. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards & The Webby Awards. It is part of the VaynerX family of companies.

In A Nutshell:

Our Media Planning Teams facilitate processes across media planning, buying, our clients & vendors overseeing the execution of media plans from inception to completion. The AMD effectively leverages experience, knowledge & skills to push innovative thinking & set challenging team goals & objectives while balancing client, company, & team needs. Ultimately, this role is responsible for creating & flawlessly executing a media plan that connects our clients to their consumers. Overseeing the progress of all projects, assist your team to make sure deadlines are met & make sure the work being produced is stellar.

What Youd Do:

  • Lead team to help set strategies, define tactical game plans, & develop media plans across media channels
  • Develop & deliver senior-level media strategy to clients across all levels that are derived from industry insights & expertise developing necessary cadence of plan recommendations & performance recaps
  • Provide assessment of client's current social & digital proficiencies & areas for improvement
  • Consistently work to maintain the success of campaigns: update working presentations, media strategy, plan summaries, exec summaries, etc.
  • Manage client expectations ensuring clear communication across updates, timelines, recommending adjustments, creating decks, etc.
  • Finalizes & presents media objective & strategy documents for larger efforts & periodic quarterly & annual planning
  • Serve as a day to day leader for the Media team as well as being a subject matter expert for internal & external clients
  • Looks for innovative & breakthrough ideas, approaches, solutions, & opportunities to expand existing & new business clients
  • Oversee budget management driving fiscal responsibility across team
  • Foster strong collaboration with internal teams that include Insights & Strategy, Creative, Media Investment/Buying, & Analytics from brief to execution to keep projects moving forward
  • Plans, directs, supervises, & coordinates tasks to delegates & handles all personnel requirements for immediate staff including training & development
  • Responsible for the growth & performance of analysts, senior analysts, & managers, providing frequent & actionable feedback on their work product

What Youve Got:

  • 6+ years of industry related experience in a media planning agency role, with emphasis on digital or integrated planning & campaign management.
  • Strategic understanding of traditional, digital, & social-specific media planning & buying, along with the proper metrics of success & measurement opportunities
  • Experience managing the executional side of media buying across several biddable platforms with particular depth in any of the following: 
    • Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok
    • Amazon (AMS, Amazon DSP, AMG)
    • Programmatic Display/Video (DV360, The Trade Desk, AppNexus, etc.)
    • Publisher/Partner Direct
    • Connected TV/OTT (Roku, Hulu, etc.)
    • Digital Audio (Spotify, Pandora, etc.)
    • Paid Search (Google, Bing, Amazon)
  • Fluency  with various paid media & measurement opportunities across social, digital, & broader marketing mix Including but not limited to: 
    • MOAT/IAS/DoubleVerify
    • Nielsen/Millward
    • MediaOcean/Prisma
    • Media Tools
    • Comscore
  • Experience with the executional side of media buying across biddable & native platforms a plus
  • Experience leading & managing growing teams
  • Google Suite & strong Excel skills across formulas, pivot tables, & data visualization tools
  • Advanced written & presentation communication skills
  • A proven understanding & expertise in brand strategy, as well as the social/digital space & how it integrates with the wider marketing mix for Fortune 500 size brands
  • Working knowledge of insertion order buying & manually building, tracking, & managing IOs
  • Complete knowledge of all aspects of Digital Media, Search, SEO, SMM, Mobile, etc.
  • Solid understanding of industry standard research tools & systems such as GfK/MRI, Nielsen suite (Clear Decisions, Media Impact, AdIntel), comScore, eMarketer, Mintel, etc. 

Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive & representative team that will enhance our perspectives, skill sets, background, & behaviors.  We encourage those who are passionate about what we do to apply!

  • Exact compensation may vary based on skills, experience, & location.  
  • Base Salary $90,100- $115,000
  • Employer-sponsored 401k with match
  • Medical, Dental, & vision coverage
  • Unlimited PTO
  • Caregiver (Parental) Leave
  • Health & Wellness benefits
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