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Tripadvisor // enabling travelers to plan & book trips
 
Paris, France    Posted: Thursday, December 02, 2021
 
   
 
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JOB DETAILS
 

Part of TripAdvisor, TheFork is the leading European restaurant booking platform, providing an online & mobile service to internet users to find, select & book restaurants.

TheFork connects restaurants & diners via TheFork (website & application), as well as through TripAdvisor. Users can easily select a restaurant according to their own criteria (such as the localization, type of cuisine, restaurant type & average price), consult their reviews, check real-time availability & instantly book online. For restaurants, TheFork provides a software solution, TheFork Manager, which enables restaurants to optimize reservation management, streamline operations & ultimately improve service & revenues, following Yield Management principles of price variability relative to time, a practice used successfully in the travel & hotel industries.

Within the Central Marketing team, the Acquisition & Partnerships department is in charge of growing TheForks user base & increasing the engagement of existing users through all digital channels (SEA, App campaigns, Paid Social etc.) & strategic partnerships (Google, Facebook, Apple) for all TheFork geographies.  In the day-to-day, this team is strongly interfaced with several other functions amongst which (i) marketing teams from local markets, (ii) central functional teams (Data, CRM, Brand), & (iii) key partners (Google, Facebook, agencies)

Reporting to the Head of Acquisition & Partnerships, you will define SEA & App (UAC/ASA) strategy to bring campaign performance to the next level. You will liaise with the local marketing teams to define the relevant actions & monitor the performances (bookings, new customers, ROAS). You will evolve in a fast-pace environment & a performance-driven business which will require you to be flexible & agile.

What you will do:

  • Manage large multi-national SEA & App campaigns (set-up, monitoring, optimizations)
  • Lead the SEM/App campaigns roadmap & identify growth opportunities, coordinating team activities
  • Define & reach the objectives in term of users acquisition & bookings generated 
  • Communicate results, optimizations & new initiatives internally with the main stakeholders (management, local marketing team)
  • Manage the monthly budget & make strategic budget allocation recommendations
  • Analyze data to identify actionable insights 
  • Challenge the statu quo, always test new strategies
  • Work collaboratively with other teams (local team, data, tech) to improve tools & processes
  • Lead the partnership with Google & other key partners  
  • Stay abreast of the latest developments in SEM / App campaigns

Who you are:

  • 5-6+ years of experience in SEA 
  • Experience with large marketing budget management
  • Very good presentation & communication skills, both written & oral 
  • Structuration, synthesis & formalisation capacities
  • Very good project management skills
  • First experience of team management & good leadership skills
  • Perfect knowledge of Google search & tracking tools (SA360, Google Ads, Google Analytics, GTM)
  • Analytics & performance-oriented
  • Thrives in a collaborative international environment
  • Teamwork & solution-driven oriented
  • Humble & positive mindset, eager to learn
  • Fluent in English, another language is a plus 

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