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Warby Parker // boutique-quality eyewear retailer
Marketing, Full Time    New York City    Posted: Thursday, November 03, 2022
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Were on the lookout for a data-driven Vice President of Growth & Performance Marketing to join our Performance Marketing team. In this role you will use your extensive experience leveraging both online & offline marketing channels to drive new customer acquisition & retention online, in-store, & across our suite of mobile apps. You will be responsible for leading an established in-house team to motivate both efficient & scalable growth while maintaining the highest degrees of brand integrity. Youll play a key role in Warby Parkers success transforming the eyewear industry while demonstrating that for-profit companies can do good in the world. Sound right up your alley? Read on!

What youll do:

  • Using key marketing channelsincluding SEM, paid social, display, video, podcast, email, TV, etc.develop new (and scale existing) customer acquisition strategies to drive growth across ecommerce, retail, & vision services
  • Lead & mentor online, offline, & 1:1 marketing teams to achieve consistent, profitable new customer growth, as well as expand our customers value over time
  • Partner with the Brand Management team to brief in & develop new creative assets for deployment across existing & emerging channels, with the dual purpose of driving growth & enhancing the brand
  • Collaborate with the Ecommerce, Brand, FP&A, Strategy, & Retail teams to set CAC targets & performance benchmarks, define forecasts, refine analytics dashboards, & design roadmaps to achieve company-wide strategic objectives. This will also include partnering with Ecommerce & Retail leaders to help build annual forecasts through bottom-up planning.
  • Develop & manage the annual budget and, in collaboration with FP&A & Ecommerce, adjust plans monthly based upon realized return on investment
  • A self-starter with the ability to prioritize & shift focus with ease & flexibility
  • Expertise in providing clear creative direction & timely/helpful feedback to improve creative alignment & processes to keep work on budget & schedule
  • Strong team builder, mentor, & leader of diverse creative talent
  • Capable of handling numerous projects in a fast-paced environment
  • Work alongside our Technology & Digital Product teams to develop & enhance our content management system (CMS) & customer data platform (CDP), driving improvements in ROI through more personalized & tailored experiences
  • Design marketing experiments & leverage technology to enable Warby Parker to scale otherwise hard-to-measure marketing channels, optimizing outcomes both online & in store
  • Report key findings & results to executive leadership team on a recurring basis
  • Enhance Warby Parkers position as a leader in holistic vision services by cultivating a world-class organic search content strategy

Who you are:

  • Backed by 15+ years of performance marketing experience, leading internally built online, offline, & 1:1 marketing teams, plus experience in managing a large budget
  • Successfully builds & executes growth strategies for both growth & scaled companies
  • Has proven experience developing & scaling new programs, as well as monitoring & refining existing programs, to meet the companys objectives, strategies, & forecasts
  • Eager to work in a highly collaborative environment
  • Ready to wield your unparalleled analytical skills to establish priorities & communicate expectations
  • Has established credibility through vision, thought leadership, technical expertise, & implementation
  • Strong team builder, mentor, & leader of diverse creative talent
  • Capable of handling numerous projects in a fast-paced environment
  • Not on the Office of Inspector Generals List of Excluded Individuals/Entities (LEIE)

Some benefits of working at Warby Parker for full-time employees:

  • Health, vision, & dental insurance
  • Life & AD&D Insurance
  • Flexible vacation policy
  • Paid Holidays
  • Retirement savings plan with a company match
  • Parental leave (non-birthing parents included)
  • Short-term disability
  • Employee Assistance Program (EAP)
  • Bereavement Support
  • Optical Education Reimbursement
  • Free eyewear
  • And more (just ask!)

The salary range for the Vice President of Growth & Performance Marketing role in New York City is $218,750 - $250,000. Warby Parker, in good faith, believes that the posted salary range is accurate for this role in New York City at the time of posting. Warby Parker may pay more or less than the posted range based on factors such as relevant experience & skills, qualifications & location, among others. This range may be modified in the future. In addition to base salary, this role is also eligible to receive a cash bonus & an equity bonus as part of the total compensation package. Details & eligibility will be discussed during the application process.

About Us:

Warby Parker was founded with a mission: to inspire & impact the world with vision, purpose, & style.

Were constantly asking ourselves how we can do more & make a greater impactand that starts by reimagining everything that a company & industry can be. We want to demonstrate that a business can scale, be profitable, & do good in the worldwithout charging a premium for it. And weve learned that it takes creativity, empathy, & innovation to achieve that goal.

Since the day we launched in 2010, weve pioneered ideas, designed products, & developed technologies that help people see. We offer everything our customers need for happier eyes at a price that leaves them with money in their pockets, from designer-quality glasses & contacts to eye exams & vision tests. 

Ultimately, we believe in vision for all, which is why for every pair of glasses or sunglasses we sell, a pair of glasses is distributed to someone in need through our Buy a Pair, Give a Pair program. Over eight million pairs of glasses have been distributed in over 50 countries; that means eight million people now have the glasses they need to learn, work, & achieve better economic outcomes. 

At Warby Parker, you can look forward to company outings & events, volunteering & learning opportunities, & just great company filled with curious, kind folks. Dreaming up & sharing ideas arent responsibilities reserved for certain teams or leaders; the challenge (a really fun one) of innovation is on all of our shoulders. Teammates can also connect around common interests, backgrounds, & identities, no matter their home base, through our various employee resource groups. (Were happy to say that the Human Rights Campaign has named us a Best Place to Work for LGBTQ+ employees!) That sense of community & belonging keeps us excited to walk through the door every day, wherever that door may be. 

We're driven to continue building a workplace, based on inclusive behaviors & equitable systems, where all employees can bring their authentic selves, feel engaged, & share their perspectives as a valued member of Team Warby. Transparency is what were all about, & our annual Impact Report & Racial Equity Strategy lay out how were sticking to these values. 

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