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Moda Operandi // luxury retailer for runway collections
Marketing, Full Time    Headquarters, New York City    Posted: Thursday, May 13, 2021
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Moda Operandi is an e-commerce platform transforming the way people discover & shop for designer fashion. Through its innovative mix of commerce & content, Moda allows women to shop for whats new & whats next in designer fashion from the worlds leading emerging designers & luxury brands. Founded in 2010, Moda Operandi's mission is to make it easy for designers to grow their businesses & consumers to realize their personal style. Today, Modas platform carries more than 1,000 brands & designers across fashion, fine jewelry & home, ships to 125 countries.

About the Role

The CRM Manager will play a key role on the Ecommerce team, working cross-functionally across Content/Editorial, Creative, Buying, Engineering & Technology to help ideate, build, & manage effective email marketing/CRM campaigns for the Moda Operandi customer from acquisition to retention & loyalty to maximize lifetime value. 

This person will be highly organized, detail-oriented, & great at prioritizing what needs to get done now, while managing long term strategic initiatives. The ideal candidate will also be comfortable problem solving, responsive to changes in the business & enjoys creating processes & structure.

What Youll Do

  • Assist Senior Director with strategies & tactics to develop & meet business / customer goals
  • Develop customer segmentation, targeting, & contact strategies to maximize the conversion rate & LTV/CAC
  • Own the CRM lifecycle campaign calendars & test & learn agenda
  • Form hypotheses, test & optimize campaigns for best performance
  • Analyze & report on campaign performance, using both quantitative & qualitative analysis to draw insights for optimization
  • Manage Modas industry-known Daily Email Newsletter & other special email campaigns, including automated trigger emails
  • Execute & schedule marketing push notifications to the Moda app
  • Help launch SMS as another consumer communication channel
  • Maintain & drive improvement for Moda Rewards & its members
  • Develop data-driven decision-making process based on various analytics tools used by Merchandising & Marketing Analytics teams
  • Manage vendor relationships & oversee our CRM Associate

Required Qualifications:

  • At least 5 years of email / CRM D2C experience, including hands-on work with HTML & ESPs (Braze strongly preferred); database management (SQL, Snowflake)
  • Solid understanding of email fundamentals: CAN-SPAM, list management, deliverability, segmentation, KPIs
  • Strong analytical skills (particularly with Excel / Google Sheets, Google Analytics, Looker) & the ability to leverage data for insights & actions
  • CDP (Segment) & MarTech integration (BigQuery, Google Marketing Platform / GA360, Facebook) experience
  • Experience with qualitative & quantitative forms of market research (surveys, focus groups)
  • Push/app, SMS, & loyalty platform experience, preferred
  • Passion for delivering the best consumer experience / journey`
Personal Characteristics
  • Entrepreneurial: You are a true go-getter with a passion for finding ways to make progress, improvements, or optimizations. You are unafraid of setbacks that may require pivoting approaches
  • Curious: You are always seeking to improve yourself & your team, & you love to learn new things while going deeper into the areas you know
  • Detail-Oriented: You bring order to everything you touch & are detail-oriented to an extreme
  • Collaborative: Youre a master at getting things done cross-functionally & unafraid to work with individuals at every level of the organization
  • Optimistic: Hard problems are hard to solve, but you dont let that hold you back. Youre optimistic, you're resilient, & you look for growth & learning in all your challenges
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