At Jitterbit, our mission is to make apps do more for the people who use them every day. We make this possible with solutions that democratize integration, making it fast, easy & cost-effective to seamlessly connect your data, apps, & devices. www.jitterbit.com
All of our solutions are available on Harmony, the world's fastest cloud integration platform.
Develop the webinar channel to generate leads from prospects. Be the owner of the webinar channel & be responsible for the end to end process of ideation to execution of the webinars across different audiences. Work with key content generators in product marketing & partner marketing to host & publicize webinars catered towards prospects, existing customers & partners.
Build a social media plan to publish content via Twitter & Linkedin & generate net new leads & increase the number of followers in each of these channels. Also, engage with the current followers in these channels via tweets & posts. You will integrate the social media channel as part of the integrated demand generation plan across multiple campaigns.
What do you need toneed to do to be successful?
Work closely with the product marketing & partner marketing team to identify the webinars across multiple audiences & maintain a calendar of the webinars. Own & manage the end to end process of webinars execution. You should have previous experience managing webinars end to end with internal teamsas well as partner teams. Youwill act as project manager & lead all aspects of the webinars including configuration on the ON24 platform, dry runs, emails, social posts & post webinar lead followup. Increase the number of registrants & attendees to our webinars,
You will grow the social media channel followers on Linkedin & Twitter, create a social media plan & calendar of posts integrated with all campaigns.
Youhave strong project management skills, excellent communication skills & writing experience. Youshould be able to work efficiently across cross-functional teams & have attention to detail.
What needs to be done first?
Review the current webinars that are on Jitterbit resources & evaluate the metrics for the webinars to date & understand the lay of the land.
For social media, review the current Linkedin & Twitter channels & understand the current posting & cadence of it. Review Hootsuite & manage the social media. Review the martech stack related to webinars & social media & innovate areas to improve.
Establish the relationship with product marketing & partner marketing to understand the webinar target audience & create a webinar calendar.
Review the metrics from webinars & social media & look into the attribution. You will be responsible to ownattribution models to understand how webinars & social media plays a role in influencing the customer lifecycle.
You must have the ability to work with multiple stakeholders andbe able to manage each webinar project end to end. You'll work with partner teams to create & manage webinars with key partner speakers. You'llwork across timezones to schedule webinars for the EMEA team, & work with other members of the demand generation team for certain deliverables across design, email, advertising, technical integration & metrics tracking.