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Directi // mass-market web products
Marketing, Full Time    Mumbai, Maharashtra    Posted: Monday, June 17, 2019
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About Flock
Flock is founded by Bhavin Turakhia. Serial entrepreneur & billionaire, Bhavin Turakhia is driven by a passion for problem-solving & maximizing efficiency through technology driven innovations. In the last 22 years, he has built 5 successful businesses, all driven by his belief that it is our moral obligation to make an impact that is proportionate to our potential. At 17, he co-founded Resellerclub, Logicboxes & BigRock, which he exited in a $160mn transaction in 2014. He is presently heading Flock - a suite of productivity apps, Zeta - a digital payments platform, & Radix - a leading registry for top-level extensions.
Flock is an enterprise messaging & collaboration app. At Flock we believe that synchronous messaging tools, supported with internal & external applications, have the power to smash organisational hierarchies, breakdown silos in the workplace, help companies better capture innovative ideas, support individuals in making faster decisions, & also bring more personable communication style into the workplace.
With 30,000 businesses already using the platform we know that we are onto something big, & are now gearing up for a period of rapid growth.
Role Overview
The Manager of Lifecycle Marketing will be responsible for driving key customer actions across the customer journey. This will be achieved by developing roadmaps based on customer insights & ensuring prioritization based on impact, executing across multiple channels.
The successful candidate is a seasoned marketer with experience in all aspects of customer lifecycle management including building cross channel initiatives, personalized trigger campaigns, & proper customer segmentation. Candidates will have experience working cross-functionally across internal & external teams, & driving programs that reach millions of users, as well as an aptitude for strong copywriting. A mind for innovation, putting the customer first, & learning through testing is also highly valued.
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