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Peloton // connected indoor fitness cycles
 
Marketing, Full Time    New York City    Posted: Saturday, November 07, 2020
 
   
 
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JOB DETAILS
 

THE ROLE

Peloton is looking for a passionate, data-driven, consumer-centric CRM & Governance expert to join its Product Marketing organization. Reporting to the Director, CRM & Lifecycle Marketing, you will be responsible for launching a dedicated CRM team to support the entire Marketing organization. Were a fast-paced, action-oriented team that thrives on collaboration, making fast, data-driven decisions, & challenging the status quo to most effectively deploy personalized, consumer-centric communications across the consumer journey.   

RESPONSIBILITIES

  • Lead definition & standardization of selection criteria, segmentation, & measurement methods across internal marketing teams
  • Own data activation roadmap & requirements to advance real-time, cross-channel & personalization use-cases
  • Support team in building comprehensive reports & dashboards of all relevant CRM KPIs to track & socialize performance across individual & evergreen/lifecycle campaigns
  • Employ data-driven insights & an iterative testing approach to optimize campaign builds, content modules, segmentation & other testing constructs
  • Collaborate with data science, consumer insights & marketing analytics teams to analyze & interpret user segments & behaviors to be leveraged in lifecycle marketing, driving automated, personalized communications 
  • Serve as a key stakeholder to martech product roadmap - providing input, prioritization & business requirements  
  • Work with source system partners (retail, inside sales, web, app etc.) to ensure the right customer data is being captured at all points of entry; partner with cross-functional teams on transformation of that data so that its ready for use by marketing teams
  • Lead data governance - ensuring all marketing data captured is in compliance with consumer privacy laws

QUALIFICATIONS

  • 7+ years of experience in a CRM role required 
  • Experience setting up & using email/marketing automation platforms like SimonData, SalesForce, or Marketo
  • Advanced proficiency in at least one query language: SQL, Python, C+
  • Proven experience in segmentation, testing methodology, & ability to cull out actionable insights 
  • Experience managing GDPR & CCPA marketing compliance projects
  • High impact leadership skills, including setting a clear vision & strategy, motivating & coaching others, driving urgency & results
  • Lead by example demonstrating curiosity, empathy, grace under pressure, integrity, responsiveness, transparency, agility & authenticity
  • Analytical & process-oriented mindset with unparalleled attention to detail
  • Strong project management skills with a proven track record in coordinating multiple projects across various teams
  • Comfortable operating independently in a fast-paced environment; must be adaptable & willing to take on additional responsibilities as necessary

ABOUT PELOTON

Peloton is the largest interactive fitness platform in the world with a loyal community of more than 3 million Members. The company pioneered connected, technology-enabled fitness, & the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, & convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, & media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, & world-class streaming digital fitness & wellness content, creating a product that its Members love. The brands immersive content is accessible through the Peloton Bike, Peloton Tread, Peloton Bike+, Peloton Tread+, & Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Apple TV, Fire TV, Roku TVs, & Chromecast & Android TV. Founded in 2012 & headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada & Germany. For more information, visit www.onepeloton.com.

 
 
 
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