Primary is a vertically integrated ecommerce brand that is changing how parents shop for kids clothes. We have our sights set on transforming the $30B kids clothing industry in the U.S. We are venture-backed, & building a team of superstars with significant experience across ecommerce, apparel, & technology. We launched mid-2015 to overwhelming press & customer response (82 NPS score), & are on our way to building a break-through brand that can be part of millions of people's lives. Our founders (both women!) were previously senior executives at Quidsi, the ecommerce company behind Diapers.com
, which was acquired by Amazon for $545M.