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Namely is the leading HR, payroll & benefits platform for growing companies.
 
Marketing, Full Time    New York    Posted: Thursday, March 07, 2019
 
   
 
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JOB DETAILS
 

Are you a passionate marketer who wants to feel & see their impact? Do you love helping craft & drive marketing strategy in a fast-growing company? Are you never comfortable with the status quo, & always striving for better results?

At Namely, we're looking for a Paid Marketing Associate, to join the marketing team & help accelerate Namely's growth. As the Paid Marketing Associate, you'll be responsible for creating & executing on exciting paid demand generation projects. You will own the creation of the paid marketing strategy, execution of PPC & SEM campaigns, & analysis & optimization of each channel. You'll also partner closely with all parts of the Sales & Marketing teams to help drive business growth.

Responsibilities

  • Create & implement paid marketing programs to drive demand for Namelys Sales team.
  • Manage the digital marketing budget for efficiency.
  • Partner with agencies for various projects including some paid marketing channels & television advertising.
  • Collaborate with the corporate marketing team to develop demand campaigns to support their content & communications efforts.
  • Introduce novel ideas for paid demand generation on a regular basis, to bring the demand generation program into the future.
  • Optimize campaigns & channels to drive more leads for the sales funnel.
  • Analyze & report on all relevant performance metrics.

Requirements

  • 3+ years experience running digital paid marketing campaigns for a B2B business.
  • Experience in Google Adwords, Bing Ads, Facebook Ads, & LinkedIn Ads. Experience with agency management a plus.
  • Strong writing skills, & experience writing for a range of audiences.
  • Analytical skills & ability to use data to make all decisions.
  • Passion for experimenting, measuring results, & iterating on them.
  • Experience building landing pages for paid marketing campaigns to increase quality score & conversion.
  • Desire to work on a fast growing team that moves quickly, & often changes course based on data.
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