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HelloFresh // meal kit delivery
Marketing, Full Time    New York, New York    Posted: Tuesday, July 21, 2020
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EveryPlate is HelloFreshs newest brand known as Americas Best Value Meal Kit & we are making cooking at home easy, delicious & affordable for all. Ever since we launched in April of 2018 the business has grown at a tremendous rate (from 0 to over 1,500,000 monthly website visitors in less than 2 years). In order to continue this growth trajectory, we are looking for a well rounded digital marketing superstar for the Senior Associate, Paid Social role. 

Senior Associate, Paid Social Job Description:

As the Senior Associate for Performance Marketing you will be responsible for assisting in identifying & scaling cost-effective customer acquisition campaigns across all paid social channels. Reporting to our Growth Marketing Manager, you will help develop & execute the strategic plan, use analytics to inform decisions & drive execution to optimize a significant marketing budget against company goals.

You will

  • Plan, design, & execute various paid social (Facebook, Snapchat, Pinterest, etc.) campaigns from execution to completion.
  • Will go beyond Paid Social to research & test new tactics, strategies & channels in search for the next frontiers of growth
  • Optimize campaign performance toward acquisition, activation, retention, & reactivation goals.
  • Analyze & report on campaign KPIs to key stakeholders.
  • Partner with internal teams to optimize campaign performance; e.g. Creative, BI, CRM,  etc.(targeting, optimization, creative direction, etc.)
  • Develop creative & new ways to market our products through emerging social advertising channels.

You are/have

  • A bachelors degree with strong academic record and/or proven relevant experience in a performance marketing or highly commercial role.
  • Obsessed with growth while not being afraid to get your hands dirty
  • 2+ years of experience directly managing paid social campaigns at $1M+ annual budget client or agency side
  • Expert knowledge of Facebook bidding, targeting, optimization, as well as web & app tracking setup & troubleshooting. 
  • Solid understanding of testing approaches including A/B tests as well as incrementality tests
  • Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV)
  • Experience working with FMPs such as Smartly, Kenshoo, 4C, etc is a plus.
  • Strong analytical skills; able to use data to optimize day-to-day performance & run split testing campaigns.
  • Obsessed with growth while not being afraid to get your hands dirty 
  • Persistent & have bias-to-action with a track record of performance. Interest in other growth/performance marketing channels is a plus
  • A natural hustler with a contagious can-do attitude who thrives in fast-paced environments
  • Responsible & love owning projects from start to finish
  • A great communicator & truly are a team player
  • Proactive & enjoy coming up with new ideas & can explain your rationale

Our team is diverse, high-performing & international, helping us to create a truly inspiring work environment in which you will thrive!

It is the policy of EveryPlate/HelloFresh not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or because he or she is a protected veteran.

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