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Via // on-demand transit
Product, Full Time    New York City    Posted: Monday, May 09, 2022
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We are looking for a Principal to join our Product Marketing team. This is a critical role in helping tell the TransitTech story to cities, transit agencies, school districts, & corporations. You will work across Marketing, Sales, Partner Success, & Product to conceive, frame, & execute compelling go-to-market plans, support renewal & upsell, & drive feature adoption. This role requires the ability to think strategically, work tactically, & create effective & compelling stories, insights, & programs. 

Whether you have product marketing experience, B2B marketing experience or just love digging deep into technology products to help make the complex simple, this is a dream job for someone who is ambitious & smart looking to have an immediate impact. 

What Youll Do:

The Product Marketing team at Via is focused on four strategic goals:

  • Know our partners (what we call our customers): Gather partner & market analysis to help the product, marketing, & sales teams understand the landscape & compete effectively.
  • Tell the Via Product story: Create & maintain the product 'story & articulate how each solution maps to a broader Via narrative & value proposition. Describe the impact of our solutions for each of our target personas. s. Plan the launch of new products & features, & manage the cross-functional roll-out of the plan.l.
  • Enable internal teams: Create training & materials for teams on messaging, product capabilities, market landscape. Support demand generation & content marketing campaigns with expertly crafted content that speaks to target personas. Establish a strong relationship between Product, Marketing, Partnerships that demonstrates alignment across the company & enables teams to drive product adoption/increased sales
  • Keep Via sticky: Monitor & communicate product marketing program effectiveness metrics to the greater marketing team. Build consistency around product launches & improved packaging that are supported by clear & persuasive positioning, messaging, & collateral.

Who You Are:

  • 5-10+ years of professional experience, ideally in fast-paced, high-growth businesses.
  • Skilled at influencing across diverse teams, diving into ambiguity, & independently owning projects from conception to execution.
  • A thoughtful & clear storyteller with customer empathy who has translated complex technical concepts into smart & human value propositions. 
  • Excitement to learn about what makes our solutions unique & to tell that story globally.
  • Eager to think strategically & work tactically to get the job done well 
  • A record of prioritizing & managing through complexity--and across time zones!
  • Able to collaborate, build consensus & solve problems across a diverse team.

What Catches Our Eye:

  • Ability to communicate in plain language, jargon free 
  • Make the complex & technical simple & compelling 
  • Creative & intellectually curious, high EQ & low ego

Were Via, & we build technology that changes the way the world moves. Our guiding principle is simple: we know that the future of transportation is safe, dynamic, shared public mobility the kind that reduces carbon emissions across congested cities, complements existing transit infrastructure, & provides everyone with accessible, efficient, & affordable ways of getting around. Through intelligently designed operating systems & sophisticated routing algorithms, we build localized & customizable solutions for each & every one of our global partners (100 & counting, last we checked)

Long story short: were very proud to be championing the transportation evolution of cities around the world & modernizing mobility. Ready to join the ride?

Via is an equal opportunity employer.

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