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Stack Exchange // network of Q&A communities
 
US - Remote or New York City (in-office)    Posted: Tuesday, October 27, 2020
 
   
 
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Stack Overflow is the largest, most trusted online community for developers to learn, share their knowledge, & build their careers. More than 60 million professional & aspiring programmers visit Stack Overflow each month to help solve coding problems, develop new skills, & find job opportunities. We partner with businesses to help them understand, hire, engage, & enable the world's developers. The products & services are focused on technical recruitingdeveloper marketing, & enterprise knowledge sharing. Our clientele includes Google, Microsoft, Bloomberg, & many other Fortune 500 names. Were a profitable & fast growing organization looking for talented, self-directed individuals who combine technical know-how with excellent writing abilities.   

Stack Overflow is seeking a leader, Ad Ops & Yield Manager, to build & execute the digital monetization strategy of Stack Overflow & Stack Exchange Network. This individual will be a member of the Advertising management team & be a contributor to the overall operations, strategy, direction of the team, & product offerings. This role includes full leadership & oversight of operational & revenue efficiency, but is not limited to the utilization of ad supply, which includes proactive streamlining of product-level analysis to regularly understand inventory impression capacity & availability, as well as actualized data like sell-through rate, revenue, billing accuracy, partnership health & yield management. The Yield Manager is part of the Ad Operations team within the Customer Success department & will also collaborate with our product, sales, revenue operations & other teams to help & improve campaign strategy, execution & analysis.

What youll do:

  • Lead, train, & manage the Ad Operations Team 
  • Devise & implement processes, systems & standard methodologies to improve ad operations  efficiency, consistency & performance, as well as accurate & timely billing of our customers
  • Liaise with Stack Overflows internal development, Product & Marketing teams, providing critical feedback/marketplace insight for improvements or needed product features to improve operational efficiency, workflow, & revenue growth
  • Partner with our Product Management & Development team to build innovative advertising solutions that enable brands to directly target, engage our audience
  • Troubleshoot issues: malfunctioning ad creative materials, click-through URLs, & landing pages, custom executions, under/over-delivery issues, order management & implementation 
  • Partner with Finance & internal audit to ensure streamlined processes & proper controls
  • Collaborate with Accounts Receivable team to close out monthly billing & resolve monthly & ongoing invoicing queries 
  • Monitor & report on all channels, activity & performance
  • Advise on technical implementation of web/mobile code improvements to increase yield 
  • Create & manage Private Marketplaces (PMPs) & Programmatic Guaranteed (PG) deals
  • Yield Test Impact & Recommendations (WOW, MOM, YOY)
  • Manage documentation, SOP & strategy communications
  • Build, execute & measure performance against all digital campaigns (both programmatic & directly sold)
  • Analyze, troubleshoot & proactively develop recommendations for channel & product optimization to maximize revenue opportunities
  • Advise team & clients on identifying campaign KPIs & tracking methodologies that are critical to the campaign's brand & acquisition goals

What you need to have:

  • 5+ years digital advertising experience preferably in publisher side, with 2 years managing Customer Success & Ad Operations teams
  • BS/BA or equivalent degree , MBA is a plus
  • Expertise in the online advertising ecosystem; different ad technology stacks & vendors & how they fit into the digital advertising ecosystem
  • Strong knowledge of campaign lifecycle management, ad sales process, trafficking, QA, performance analytics/reporting
  • Exceptional understanding of ad systems & technologies including Operative 1, Salesforce, Google Ad Manager, Ad-Juster, FreeWheel, DBM,, MOAT, IAS & all other 3rd party measurement tools
  • Proficiency with Microsoft Excel & PowerPoint; ability to quickly master new productivity software application tools 
  • Expertise in training various ad operations disciplines & concepts #LI-CW1
  • Comfortable working in a fast-paced & dynamic environment with all levels of employees
  • Exceptional communication skills, both internally & externally 
  • Ability to articulate thoughts & concepts fluidly 
What youll get in return:
 
 
 
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