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Critical Mass // digital experience design agency
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As SEO Lead, you will manage an expert team of holistic-minded search marketers. Youll use search insights to craft data-driven digital strategies that demonstrate a deep understanding of our clients overall businesses. You will identify & lead opportunities to drive performance through content strategy, user experience, & a strong technical foundation. You will own the scoping, pitching, definition & execution of our SEO strategies, including performance tracking, reporting, & continuous improvement. You know how to unlock the stories found in data that can drive opportunities in a competitive & fast-paced environment, & you have a passion for optimizing exceptional site experiences.

You Will

  • Own the scoping, definition, execution, & optimization of holistic search marketing strategies
  • Manage & develop a high-performing team of SEO specialists
  • Pitch & implement new SEO projects & service offerings
  • Represent the Search practice within the agency, serving as a strategic SEO thought leader, entrepreneur, & advocate 
  • Use search data (in conjunction with other research sources) to understand user intent, drive content strategy, & identify business opportunities for clients
  • Align paid & organic search strategies to reduce costs while maximizing key business activities
  • Conduct regular SEO audits & competitive analyses
  • Collaborate with multidisciplinary teams to incorporate SEO strategies & best practices
  • Effectively convey SEO concepts & strategies to both clients & colleagues in a concise, meaningful, & easy-to-understand manner
  • Develop frameworks & reports to systematically track & improve search performance
  • Advise on technical website development to manage migrations while maximizing search visibility: for example, redirects, error pages, use of JavaScript/AJAX, etc.
  • Define search-driven guidelines & requirements for page content, copy, page speed, accessibility, indexability, structured markup, site architecture, URL structure, page titles, meta descriptions, headings, anchor text, internal linking, site maps, etc.
  • Define success metrics & translate SEO results to business objectives
  • Merchandise success stories & sell the benefits of new search projects
  • Keep current with the latest digital trends to identify potential applications for clients like speed, voice search, AI, machine learning automation, omnichannel search optimization, & more
  • Monitor, evaluate, & report on search results & performance to both internal & external stakeholders

You Have

  • 7-10 years of search experience, ideally with multiple websites 
  • Experience managing & growing a team of search specialists
  • Strong presentation skills with an emphasis on crafting compelling visual stories in slide format
  • Demonstrated achievements in systematically improving search rankings that translated into traffic growth & improved site conversion
  • Strong understanding of technical SEO & the web development process
  • Experience managing large-scale website migrations & redesigns
  • Experience managing international SEO strategy across multiple countries & languages
  • Strong analytical skills, & experience with web analytics tools like Google Analytics, Google Data Studio, Adobe Analytics, Google Search Console, etc.
  • Systematic approach to identifying content & UX opportunities & issues, defining solutions, & executing action plans
  • Strong content strategy skills, ideally with experience in data-driven content creation
  • Experience driving both paid & organic search strategies & the integration of both
  • Passion for staying current in a rapidly evolving digital environment, leveraging new tools & techniques to gain a competitive edge
  • Site speed measurement & improvement experience
  • Excellent business acumen, results-orientation & communication skills
  • Working knowledge of JavaScript & relevant frameworks such as React, & Angular
  • Experience managing paid search, PPC, or SEM campaigns ideal, but not required
  • Local SEO/Google My Business management experience ideal, but not required
  • Automotive experience ideal, but not required

Critical Mass is an equal opportunity employer that is committed to diversity & inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to

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