Events  Classes  Jobs 
    Sign in  
ClassPass // fitness subscription service
Marketing, Full Time    New York    Posted: Wednesday, July 01, 2020
Apply To Job

ClassPass - the largest all-access fitness membership with a global network of premium studios is aggressively growing its international business.

About the right team member:

We have an exciting opportunity for a quantitative strategy manager to test, develop & execute our lifecycle strategy to deepen engagement with our customers & reduce churn. This role will focus on engagement strategies across all consumer touch points including email, web, in app, push & SMS to create a holistic communications strategy.

The right candidate loves digging into numbers, is able to think strategically & tactically, enjoys testing & iterating, has a relentless drive & passion for the global customer & ClassPass, & will roll up his/her sleeves to execute flawlessly. You thrive in a fast-paced environment, love fitness, & want to be involved in the growth of an exciting company as we expand both domestically & abroad!


  • Analyze customer performance, retention & LTV by channel/cohort/tenure/etc for both the domestic & international consumer businesses
  • Identify opportunities to engage our customers along their journey to increase ARPU, reduce churn & increase customer sentiment.
  • Own the end-to-end testing / optimization roadmap for customers, including concepting, executing & reporting out test results
  • Drive the communications calendar, messaging, audience selection & analysis/key insights for our existing users
  • Develop & articulate member messaging strategy for product & feature launches
  • Work closely with our engineers to ensure we are using technology to drive the best possible customer engagement program; includes automating processes, personalization, data segmentation, list development, triggered campaigns, & CRM tool optimization
  • Partner closely with our analytics / business insights team to develop dashboards & reporting to monitor & optimize lifecycle metrics
  • Project manage our transition to a new mobile-first email service provider, including implementation, tool optimization & any follow up vendor relationships
  • Manage a team of email marketers to carry out key lifecycle & business objectives
  • Develop a technical understanding of the broader marketing teams skills (e.g,. email production, ESP tool proficiency, internal admin tools, SQL/Tableau)

Desired Requirements:

  • 5+ years of lifecycle / retention, consulting, finance or analytics experience. Experience with B2C companies / subscription based businesses a plus
  • Experience leveraging data-driven research/analysis to drive strategic direction & optimize programs
  • Very strong knowledge of data analytics & tools (e.g. Google Analytics, Tableau, SQL, Excel)
  • Ability to translate data & trends in member & channel behavior into actionable insights, & execute against them
  • Familiarity with email service providers, including emails, in app messaging, SMS & push notifications
  • Ability to work independently & as part of a team, with the ability to lead large, cross-functional teams to drive key business results
  • Strong analytical & communication skills

We are an equal opportunity employer & value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Apply To Job
© 2020 GarysGuide      Terms