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Applecart uses first-party data to build map of real-world interpersonal relationships.
Product, Full Time    New York    Posted: Thursday, April 04, 2019
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Applecart deploys proprietary technology to run marketing campaigns that leverage positive customer word-of-mouth on behalf of brands. Last year we closed a $6 million funding round, led by global sports & entertainment leader Endeavor (with Endeavor CEO Ari Emanuel joining Applecarts board) & other prominent tech investors including Aspect Ventures, former Yelp SVP of Engineering Michael Stoppelman, & Infinite Computer Solutions founder Sanjay Govil.

Applecart is building a game-changing, direct-to-consumer, two-sided marketplace that will empower & compensate customers who refer their personal networks to brands & products that they genuinely love. We give brands the ability to tap into a new scalable & cost-effective customer acquisition channel: peer-to-peer referrals via the networks of their current, satisfied customers. Our marketplace helps great brands efficiently grow beyond traditional marketing channels to generate a high volume of sales via genuine & positive word-of-mouth from existing customers.

About the Role

Our goal is to provide the best platform possible for consumers who want to be compensated for the product referrals they already make to their friends & families. As a Product Manager, you will lead the cross-functional team of engineers, designers, data scientists, analysts, & marketers building our consumer-facing mobile app. This is an excellent opportunity to launch a consumer-facing app from the ground up. Your work will have a strong impact on business value, striving to deliver the best in-app experience for Android & iOS users.

What you will do:

  • Lead a cross-functional team of engineers, designers, data scientists, analysts, & marketers to measurably improve our consumer-facing mobile app

  • Gather feedback from A/B tests, user research, clients, internal stakeholders, Q/A, & other quantitative & qualitative sources & create specs for future development that balance business & tech priorities.

  • Define & evolve the product vision & direction while tactically managing feature, resource, & timeline tradeoff decisions.

  • Establish & communicate a prioritized roadmap for internal & external stakeholders.

  • Define & track KPIs to measure success & identify ongoing improvements.

  • Be a visible advocate for your products internally & externally.

  • Collaborate closely with engineers, designers, data scientists, & analysts to coordinate agile product development including standups, sprints, retrospectives, & evolving processes.

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